I often ask myself, why are you obsessed with Chick-Fil-A? Maybe it’s their waffle fries, or tasty breakfast options? Maybe the incredible customer service is to blame. Maybe it’s that the nearest location to me is hours away, and we all know absence makes the heart grow fonder. In the end I tend to blame it on the Polynesian sauce.   

 

When I visit my Mom in St. Petersburg, Fl (Where I lived for 8 years) it presents an opportunity to visit some of my favorite eateries that I can’t get in California. (Yes, California doesn’t have everything, as much as we like to make it seem that it does.) And Chick-Fil-A is always on the top of that list.

 

Working in the restaurant industry since my first job at 16 and working with restaurants in social media for the last few years, I tend to dissect restaurants and their components. Why are the successful? What do they have that others don’t? What makes them excel in this competitive industry?

 

Truett Cathy, creator of the first boneless chicken breast sandwich in 1946, went on to pioneer the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at an Atlanta mall in 1967. Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,500 locations in 39 states. Here are a few reasons why Chick-Fil-A is a model for not only quick-service chains, but for restaurants in general.

 

Innovation -  “We didn’t invent the chicken, just the chicken sandwich,” is their motto. Beginning with the chicken sandwich and continuing up to the recent launch of their new dual functioning ketchup packet (you can dip or squeeze), they are constantly thinking, growing and asking how can we improve?

 

Customer Service - Let’s be honest, there aren’t too many establishments that go the extra step to make their patrons feel welcome and give them an exceptional experience.(See Bill Campion's recent blog on Customer Centric Companies) But Chick-Fil-A does. Every interaction is met with a “My pleasure” and a smile. They are thorough, friendly and cater to their guests. They will clear your trays, offer you mints and refills; extra steps that most quick service concepts don’t even think of. They embody all that is customer service.

 

Consistency & Quality Product: They use fresh and tasty ingredients and offer healthier substitutions than most quick-service chains. If your order is not right, or not to your liking, they will make it again or offer you something else. They know that people can spend their money at a multitude of other places; they go the extra mile to ensure that you will be back.

 

Utilizing Social Media & Marketing – The Company has had wild success with their marketing efforts, long before social media landed on the scene. Their "Eat Mor Chikin" campaign, first introduced in 1995, depicts 3-D cows writing billboards encouraging people to “Eat Mor Chikin.” (Photo is one of their first campaigns in the late 80's) It’s had so much success they have integrated it into much more than billboards. In 2007, the Chick-Fil-A cows were recognized as one of America's most popular advertising icons in a public vote sponsored by Advertising Week. They are a prime example of a company who has embraced social media and integrated their traditional marketing efforts into their social media marketing strategies. With over 3.8 million fans on Facebook, they keep their fans coming back with games, trivia, promotions and engagement.

 

According to their Web site, Chick-fil-A sold more than 58 million Chick-fil-A Spicy Chicken Sandwiches from June to December 2010, that is 110 a minute or almost 2 sandwiches per second. And in 2010, annual sales were over $3.5 billion, continuing their 40-year streak of positive sales growth. It seems to me that other restaurants need to take notes.

 

So tell me: what’s your favorite brand? Why do you continue to spend your money with them? 

Views: 121

Tags: Chick-Fil-A, Chickfila, Customer Service, fohboh, restaurant, restaurant social media, restaurants, social media

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by Matt White on March 7, 2013 at 10:24am

I know this article is a couple years old; but I was looking around and came across it. Just came back from Chick-fil-A lunch a few minutes ago! Love everything about CFA and what they do!

Comment by Emerald Reilly on November 9, 2011 at 1:33pm

2013?! Oh man, I can't wait that long. Ha! 

Comment by Jason on November 8, 2011 at 8:03pm

According to the Chick-fil-a corporate website support on Aug 8, 2011: "We are planning to start opening stores in the San Jose area in early 2013".  Their website's "Upcoming Openings" page only lists openings planned in the next 60 days, so that's all the heads up we will get about an actual date.

Comment by Emerald Reilly on November 8, 2011 at 4:59pm

Hey Bill B! Do you know of any plans for Chick-fil-A to open in San Jose? I've heard rumors, but no definite yes. Thanks!

Comment by Bill Baumgartner on May 28, 2011 at 8:02am

@BC - I am currently a proud team member at the Chick-Fil-A Bridgewater Falls, Fairfield Township, Ohio location.  I love the restaurant climate in which I am a part, always sunny :)

Would you be so kind to send me the video of your drive-thru experience at the CFA.

Thanks,

Bill

As always, If I can help you with anything, let me know.

"It Would Be My Pleasure!"

 

Comment by Jason on May 26, 2011 at 12:01pm

I'm sure you've read the SV Journal article announcing a chick-fil-a coming to the @First (101 & 237) intersection in San Jose.  I was actually looking forward to it enough to try to track down the opening date,  but so far no luck.  

 

It's not listed on their website's "upcoming openings" list, and when I contacted the company, they said they don't know of any openings planned in San Jose (maybe their database doesn't list openings more than a few months out).  I also did a drive-by a couple weeks ago and confirmed there are 2 new buildings suitable for a restaurant going up on that corner now, but the original article actually mentioned 4 restaurants headed for that corner.  I'm crossing my fingers, but plans can change, and I'm reserving some skepticism until I actually hear an opening date :)

 


Non-Operator
Comment by Bill Campion on May 19, 2011 at 5:26am
Em - Sounds like you are as big a fan of Chick-Fil-A as I am!    I will have to send you my video of my drive-thru experience.  Nobody executes better.  They have figured out that you have to make it special for the customer.  The drive-thru isn't just about speed it's about warm friendly caring service.  Amazingly, I have never gotten cold or even luke warm fries at CFA - NEVER!  Love the cows, the brand and most of all the service.  I'm actually on a first name basis with their drive through people.  Crazy but true.  We'll talk chicken at Summer Camp.  Great post!

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Read the latest

Read the latest food and beverage coverage by SmartBrief in SmartBrief Originals: -More

Don't let bad disability etiquette turn guests off

Many restaurants are unaware of how to make guests with vision, mobility or hearing impairments feel welcome much less make t -More

Juan Valdez aims to perk up U.S. sales with first franchises

Colombian coffee brand Juan Valdez will open its first franchise cafe in Miami, with plans to open four more this year in a p -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Domino's Pizza Announces Second Quarter 2014 Financial Results

Domino's Pizza, Inc. (NYSE: DPZ) announced results for the second quarter of 2014, comprised of strong growth in both same store sales and global store counts, which resulted in 17.5% EPS growth, or 67 cents per share.

McDonald's Reports Second Quarter 2014 Global Comparable Sales Flat

Global comparable sales were relatively flat, reflecting higher average check and negative guest traffic in all major segments - Consolidated revenues increase of 1% (1% in constant currencies), benefiting from expansion

Huddle House Diner Franchise Expands Into New Jersey

Huddle House recently announced its 10-unit deal in Long Island and has now signed an agreement with an experienced multi-unit investor to build six restaurants across the bridge in Northern New Jersey. Huddle House previously extended only as far as West Virginia and Pennsylvania.

Chipotle Mexican Grill, Inc. Second Quarter 2014 Revenues Up 28.6%

Comparable restaurant sales increased 17.3% - Restaurant level operating margin was 27.3%, a decrease of 30 basis points

Tava Indian Kitchen Appoints Jeremy Morgan As New Chief Executive Officer, Announces Expansion Plans

Tava Indian Kitchen, the Bay Area's rapidly expanding fast casual Indian restaurant concept, announced that Jeremy Morgan, formerly SVP of Marketing and Consumer Insights for Smashburger, has been appointed to the position of Chief Executive Officer.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service