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As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.

A Convergence of Channels: Capitalizing on the Intersection of Social, SEO & Local is a comprehensive white paper that provides practical tips along with big-picture strategies while following one consumer traveling from interest to research, recommendation to validation and finally, decision.  

Relevant examples of channel convergence include the integration of Google+ recommendations in search results, Google+ Local pages, location-based check-in services and social signals driving search algorithms. A Convergence of Channelsdemonstrates how to optimize these intersections between social, local and SEO in order to increase findability and performance for brands in the digital landscape.

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