Social Media is indeed a mass communications vehicle like no other. But now, more and more businesses are finding that social media data can be valuable for businesses, particularly for customer insights. Through our work with independent restaurants and chains on social media strategy and delivering real-time social media "Mystery Shopper" reports via the FOHBuzz guest satisfaction tool, we see how to leverage social data for business insights. This experience has been instrumental to our growth and development as a B2B social media company.


While FohBoh is not a consumer-facing enterprise, we run it like we are. We think what we do is fun, exciting and sexy. Running The Restaurant Social Network is great fun, but first and foremost we are a B2B creature and add value to our industry in a variety of ways beyond our four online communities of practice - FohBoh, FohBoh Chef, FohBoh Wine and FohBoh Brand Central


As students of business and the social web, we learn about social media and vertical applications every day. This is why we call ourselves practitioners. Without the FohBoh community, we wouldn't have a sense of place or context that the conversations on our community provide us. This clearly differentiates FohBoh from any other company. With our experience listening to C2C conversations we are now able to interpret relevance and gain brand, service and product insights using our recently patented Customer Intelligence System that normalizes massive consumer content into meaningful and useful information. Due to our experience with this we see a big future for B2B social media intelligence application for all parts of our industry: finance, HR, purchasing, F&B, real estate, operations, distribution, manufacturing, farming, brokering, PR, media and development, among others. Listening is still the key to understanding what the customer wants.


FohBoh, like most companies, has evolved and grown. We are a social media insights and social web technology company that pioneered the Foodservice Social Network to bring all of us together in a dedicated community, just for us foodservice folks. We are not Facebook or Linkedin or Google+ for foodservice. We are very unique with rich content, membership profiles and with topical, relevant and contextual B2B blogs and discussions.  We are a B2B company just like many of our 40,000+ members and many thousands of restaurants. Naturally, we view social media a little differently. We view business-to-business social media as hugely valuable across all departments, at all foodservice companies from farm-to-fork and even private equity and lenders seeking customer insights about a brand.


Let me share some of what we know about moving data to insights to ideas to execution:


Top 10 B2B Reasons for B2B Social Media 


1. Social web customer intelligence is a real and a real-time business insights tool.

2. Customer Intelligence must be targeted, filtered, interpreted and vertically oriented to be useful.

3. Social media is not just the domain of the marketing department.

4. Social media a great way to optimize partnerships and distinguish your value add and point of difference (sales and/or product).

5. Social web customer intelligence's key objective: moving data to insights to ideas to dollars. In other words, the ROI.

6. B2B social media insights are predicated on interpreting C2C conversations. 

7. Social media intelligence tools can now provide answers about who, what, where, when and how consumers are communicating interactively about food and beverage products.

8. Food is the essential ingredient for most online conversations - it touches our lives multiple times a day.

9. Social media intelligence offers a unique opportunity to gain insights to your competitors.

10. Social media gives you the ability for real-time monitoring and measuring of campaigns and course correcting, yielding better results.


Benefits and Value:

1. Enables companies to make smarter, faster business decisions.

2. Sharing insights with customers make them appreciate your and they are happier for it.

3. More actionable insights make employees more productive.

4. Moving data to insights to ideas fosters new ideas for products and services.

5. Businesses keyed in to social media and customer intelligence have the competitive edge.



As an early mentor once said to me: "Seek to understand before seeking to be understood." Good advice.

Views: 521

Tags: B2B, B2B social media, FOHBuzz, FohBoh, data, fohbuzz, fohmedia, restaurant social media, social data, social media,, More…social networking


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service