Social Media is indeed a mass communications vehicle like no other. But now, more and more businesses are finding that social media data can be valuable for businesses, particularly for customer insights. Through our work with independent restaurants and chains on social media strategy and delivering real-time social media "Mystery Shopper" reports via the FOHBuzz guest satisfaction tool, we see how to leverage social data for business insights. This experience has been instrumental to our growth and development as a B2B social media company.


While FohBoh is not a consumer-facing enterprise, we run it like we are. We think what we do is fun, exciting and sexy. Running The Restaurant Social Network is great fun, but first and foremost we are a B2B creature and add value to our industry in a variety of ways beyond our four online communities of practice - FohBoh, FohBoh Chef, FohBoh Wine and FohBoh Brand Central


As students of business and the social web, we learn about social media and vertical applications every day. This is why we call ourselves practitioners. Without the FohBoh community, we wouldn't have a sense of place or context that the conversations on our community provide us. This clearly differentiates FohBoh from any other company. With our experience listening to C2C conversations we are now able to interpret relevance and gain brand, service and product insights using our recently patented Customer Intelligence System that normalizes massive consumer content into meaningful and useful information. Due to our experience with this we see a big future for B2B social media intelligence application for all parts of our industry: finance, HR, purchasing, F&B, real estate, operations, distribution, manufacturing, farming, brokering, PR, media and development, among others. Listening is still the key to understanding what the customer wants.


FohBoh, like most companies, has evolved and grown. We are a social media insights and social web technology company that pioneered the Foodservice Social Network to bring all of us together in a dedicated community, just for us foodservice folks. We are not Facebook or Linkedin or Google+ for foodservice. We are very unique with rich content, membership profiles and with topical, relevant and contextual B2B blogs and discussions.  We are a B2B company just like many of our 40,000+ members and many thousands of restaurants. Naturally, we view social media a little differently. We view business-to-business social media as hugely valuable across all departments, at all foodservice companies from farm-to-fork and even private equity and lenders seeking customer insights about a brand.


Let me share some of what we know about moving data to insights to ideas to execution:


Top 10 B2B Reasons for B2B Social Media 


1. Social web customer intelligence is a real and a real-time business insights tool.

2. Customer Intelligence must be targeted, filtered, interpreted and vertically oriented to be useful.

3. Social media is not just the domain of the marketing department.

4. Social media a great way to optimize partnerships and distinguish your value add and point of difference (sales and/or product).

5. Social web customer intelligence's key objective: moving data to insights to ideas to dollars. In other words, the ROI.

6. B2B social media insights are predicated on interpreting C2C conversations. 

7. Social media intelligence tools can now provide answers about who, what, where, when and how consumers are communicating interactively about food and beverage products.

8. Food is the essential ingredient for most online conversations - it touches our lives multiple times a day.

9. Social media intelligence offers a unique opportunity to gain insights to your competitors.

10. Social media gives you the ability for real-time monitoring and measuring of campaigns and course correcting, yielding better results.


Benefits and Value:

1. Enables companies to make smarter, faster business decisions.

2. Sharing insights with customers make them appreciate your and they are happier for it.

3. More actionable insights make employees more productive.

4. Moving data to insights to ideas fosters new ideas for products and services.

5. Businesses keyed in to social media and customer intelligence have the competitive edge.



As an early mentor once said to me: "Seek to understand before seeking to be understood." Good advice.

Views: 523

Tags: B2B, B2B social media, FOHBuzz, FohBoh, data, fohbuzz, fohmedia, restaurant social media, social data, social media,, More…social networking


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision


All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service