Social Media is indeed a mass communications vehicle like no other. But now, more and more businesses are finding that social media data can be valuable for businesses, particularly for customer insights. Through our work with independent restaurants and chains on social media strategy and delivering real-time social media "Mystery Shopper" reports via the FOHBuzz guest satisfaction tool, we see how to leverage social data for business insights. This experience has been instrumental to our growth and development as a B2B social media company.

 

While FohBoh is not a consumer-facing enterprise, we run it like we are. We think what we do is fun, exciting and sexy. Running The Restaurant Social Network is great fun, but first and foremost we are a B2B creature and add value to our industry in a variety of ways beyond our four online communities of practice - FohBoh, FohBoh Chef, FohBoh Wine and FohBoh Brand Central

 

As students of business and the social web, we learn about social media and vertical applications every day. This is why we call ourselves practitioners. Without the FohBoh community, we wouldn't have a sense of place or context that the conversations on our community provide us. This clearly differentiates FohBoh from any other company. With our experience listening to C2C conversations we are now able to interpret relevance and gain brand, service and product insights using our recently patented Customer Intelligence System that normalizes massive consumer content into meaningful and useful information. Due to our experience with this we see a big future for B2B social media intelligence application for all parts of our industry: finance, HR, purchasing, F&B, real estate, operations, distribution, manufacturing, farming, brokering, PR, media and development, among others. Listening is still the key to understanding what the customer wants.

 

FohBoh, like most companies, has evolved and grown. We are a social media insights and social web technology company that pioneered the Foodservice Social Network to bring all of us together in a dedicated community, just for us foodservice folks. We are not Facebook or Linkedin or Google+ for foodservice. We are very unique with rich content, membership profiles and with topical, relevant and contextual B2B blogs and discussions.  We are a B2B company just like many of our 40,000+ members and many thousands of restaurants. Naturally, we view social media a little differently. We view business-to-business social media as hugely valuable across all departments, at all foodservice companies from farm-to-fork and even private equity and lenders seeking customer insights about a brand.

 

Let me share some of what we know about moving data to insights to ideas to execution:

 

Top 10 B2B Reasons for B2B Social Media 

 

1. Social web customer intelligence is a real and a real-time business insights tool.

2. Customer Intelligence must be targeted, filtered, interpreted and vertically oriented to be useful.

3. Social media is not just the domain of the marketing department.

4. Social media a great way to optimize partnerships and distinguish your value add and point of difference (sales and/or product).

5. Social web customer intelligence's key objective: moving data to insights to ideas to dollars. In other words, the ROI.

6. B2B social media insights are predicated on interpreting C2C conversations. 

7. Social media intelligence tools can now provide answers about who, what, where, when and how consumers are communicating interactively about food and beverage products.

8. Food is the essential ingredient for most online conversations - it touches our lives multiple times a day.

9. Social media intelligence offers a unique opportunity to gain insights to your competitors.

10. Social media gives you the ability for real-time monitoring and measuring of campaigns and course correcting, yielding better results.

 

Benefits and Value:

1. Enables companies to make smarter, faster business decisions.

2. Sharing insights with customers make them appreciate your and they are happier for it.

3. More actionable insights make employees more productive.

4. Moving data to insights to ideas fosters new ideas for products and services.

5. Businesses keyed in to social media and customer intelligence have the competitive edge.

 

 

As an early mentor once said to me: "Seek to understand before seeking to be understood." Good advice.

Views: 521

Tags: B2B, B2B social media, FOHBuzz, FohBoh, data, fohbuzz, fohmedia, restaurant social media, social data, social media,, More…social networking

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service