The Good, Bad & Ugly Of Social Media: Guidelines For Employers And Compensation

HI, I found this post from World at Work and thought it was worth sharing.

BY LAUREN VALK

Jonna Contacos-Sawyer and Albert Lee began their session at WorldatWork’s recent Total Rewards conference with a powerful YouTube video on the magnitude and influence of social media. You can view the video here: The main point of the video: Social media is too big for HR professionals to ignore. Companies have a love hate relationship with social media. They love it for recruitment, brand awareness and when it drives sales. They hate it when their employees post negative things about the company on Facebook, when employees waste time at work on social websites and when it attracts negative attention to the company. Studies show that 41% of employees spend on average two hours per day on Facebook while at work. Two hours a day on Facebook? Why and how is this happening? Consider these things: Is the work you give your employees mentally stimulating and engaging? Are you managing their performance? Are they fully aware of their job roles, expectations and goals? If you answered “no” to any of those then the first step should be to ensure that the employee has a clear understanding of their expectations, how they are being evaluated and has set goals What is the problem with electronic communication, in the form of social media, concerning your employees? It is writing that can be stored and shared and cannot be un-said.

THERE IS THE GOOD Recruitment Engagement Increase of sales and leads Customer Service BUT THERE IS ALSO THE BAD Decreased productivity Anonymity Permanence of information AND THE UGLY Terminating an employee in response to a Facebook post they made from their house. Requiring an employee to provide social media information during the hiring process (Maryland just ruled that this is not legal). Can you terminate someone for what they say about the company via social media?

Under Section 7 of The National Labor Relations Act, an employee has the fundamental right to talk about their work whether positive or negative. This means you can’t fire someone for a post they write at home about how much they dislike your organization. There have been countless cases where an employee has been fired and won under protection by this law.

What about terminating someone for being on Facebook for 2 hours a day in the office? You need to be very clear if the termination (or even probation/warning) is about action or content. You can’t fire someone for posting something your company finds offensive if they post during work hours (content). You can, however, fire someone if your company has a clearly defined social media policy and that employee does not adhere to the rules (action). The key here is to be consistent in your claim. CREATING SOCIAL MEDIA GUIDELINES First and foremost, the company must decide what their social media philosophy is. Will they be conservative, (no social media) moderate or liberal (everything permitted). The speaker suggested not banning social media totally as that leads to disgruntled employees who post away about the company during non-working hours. Rather, HR professionals should develop a plan that suits their culture, with help from top executives and IT. Some guidelines include: Define social media for their employees Define the purpose of the policy Get executive buy-in from day one Review their existing policy It is also important for companies to set clear boundaries and repercussions for an employee who does not adhere to the policy. Consistency is key to ensuring employees respect and adherence to the policy.

Suggested Resource: www.socialmediagovernance.com This blog post is a reaction to a session at WorldatWork Total Rewards 2012. For additional information on Kenexa’s products and services, email me: lauren.valk@kenexa.com

Views: 89

Tags: Social media HR

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by Kyle-Beth Hilfer on June 13, 2012 at 8:33am

Also essential to check in with NLRB concerns when making a social media policy or guidelines for employees. The NLRB has just released its third report on social media policies and it strikes down many seemingly innocuous policies as interfering with employees' concerted right to organize. The distinctions are subtle. All restaurants should be looking at their employee guidelines to ensure compliance.

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Chains make chicken the star of the menu

High beef and pork prices are making chicken the go-to meat more than ever, boosting wholesale prices for producers and spurr -More

Americans continue to eat less fish

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben Di -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

McAlister's Deli Signs Franchise Agreement to Expand to Cleveland

McAlister's Deli announced it has signed a development agreement with an experienced multi-unit operator to develop three restaurants in the Cleveland, Ohio, area - the brand's first locations in the market.

Restaurant Trends - Growing And Emerging Concepts - Change and Activity April 16, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service