Voice of the Restaurant Industry
We’ve been going steady for a long time, but now I’m writing to tell you that we are through. I’m older now than when we first met, and frankly, I’m tired of the way you treat me. Do you even remember when we first met? I was 10 and on a family vacation to California. I’d beg my parents for lunch money so that I could dash around the corner and enjoy your novel offerings. You were different for me: fast, fresh and fun. In High School you were the hot spot in my neighborhood. We all met there after school and Friday/Saturday late nights as well. In college, you were the ready answer to munchies and more. As I traveled across the USA, it always seemed as if you traveled with me. Everywhere I went you were already there, we had a thing going on - fast, fresh and fun.
You might say that it has all been about value between us, what with you being “everywhere”, open all hours, and giving me a whole bag of food for my money. However, the basis for all great relationships is communication and trust. It seems that we no longer share the same values. How can I trust you when you don’t listen? What happen to fast, fresh and fun? Most of the time you are grumpy, tired and slow, giving me either too much of something I didn’t want (napkins) or not enough of the things I do (what I ordered) - doesn’t that cost you real dough? Is without onion, extra sauce or hold the tomato, really so hard to accomplish?
By the by, if you are not going to invest in a new tech screen display at the drive thru, then at least bring the speaker box reception closer to walkie–talkie land and solve the “listening to a lunar mission” issues. If that sounds too daunting, try the (old school) repeat the orders back methodology.
Oh, I’ve talked to your people about this and have yet to come face to face with the embodiment of “happy to be here, store proud, let’s do the right thing” representative.
I have found somebody new. They smile and warmly greet me. They pay attention to my interests and make suggestions about items to sample in a non-robotic fashion. If they make a mistake, they own up to it and make up for it. And, get this, they thank me and ask me to return.
These might seem like little things to you, but it is the big and the little things together that define an experience or a relationship. So, we are over, done, kaput. I know you won’t miss me, don’t worry, I already got that message loud and clear. Have a nice life -