The Benefits and Importance of Corporate Social Responsibility

Reported by, the online wholesale food marketplace-

Why buying local, reducing carbon footprint, and cultivating community can ultimately improve your bottom line.

We’ve talked about corporate social responsibility (CSR) here before. We know CSR is a significant driver of brand value. Anyone in the food business or involved in food distribution who has been in business for a while knows: brand value is a big deal.

So why the CSR redux? We already know brand value is a big deal at the consumer level. The difference: as commerce becomes increasingly inter-connected, brand value (and therefore, CSR) is becoming increasingly critical at the B2B level. Here’s why.

This phenomenon is especially acute in the food sourcing and distribution industries. Food distribution is a zero-sum business. Actually, it’s slightly worse than zero-sum: there is a finite amount of food each season that must feed a growing population. As the people of the growing population have invented social networks to better connect with one other, those in the food industry are realizing they need to partner with one another in order to prosper.

Earlier this year, an independently-hosted TED event called TEDxManhatten titled ‘Changing the Way We Eat’ covered a bunch of innovative food-service organizations. Want to know what they all had in common? Like Foodem, nearly every solution mentioned at the event had something to do with connection and partnership: the words ‘community’, ‘together’, ‘marketplace’, and ‘system’ came up often.

As Forbes predicts, sustainable food sourcing will result in a more fragmented market, as 20% of all food consumed in the U.S. will come from roof-top and parking-lot gardens by 2018. Foodem has reviewed the benefits of socializing for restaurants. With increased competition comes increased price pressure, and as Food Navigator points out, cutting water and energy bills are socially-responsible ways to cut costs. The moral: in these times, collaboration and sustainability at the B2B level are paramount. In order to collaborate, one needs an impeccable reputation.

To cultivate an impeccable reputation, one needs to be socially responsible. It’s the reason Chipotle continues its record-breaking growth and others haven’t fared so well. Think about your brand carefully. Ask your customers and your partners what they think of when they first think of your company. If it’s just burgers, salads, and long wait lines, you may have some brand work to do.

(Photo Source)

Views: 153

Tags: Food, Foodem, Industry, Restaurant, business, farmers, food,, industry, strategy, More…sustainability, wholesale


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service