The amazing success AJ Bombers has had with Foursquare

Joe Sorge, the driving force behind AJ Bombers Restaurant & Bar in Milwaukee has had amazing success with Foursquare, the location based app for smart phones, that allows users to “check-in” to a physical location and notify their friends. So much success that the business (a little over a year old) has just had it’s 8000th check-in, rewarding the lucky customer with 8000 minutes of free food in the process!

Foursquare works best for businesses like bars and restaurants where those checking in can be rewarded for sharing their location or by becoming the mayor (the customer with the most check-ins). The gaming element whereby customers earn rewards or virtual badges for their check-ins has helped accelerate the growth of this Social App.

Joe Sorge however, has taken use of the application to a whole new level. Recognizing the potential of the system early on, he started to develop promotions around Foursquare, actively seek out opportunities where he could leverage it’s use and it’s viral marketing reach.

Getting to the 8000th check-in didn’t happen overnight but by consciously adopting it as an integral part of his marketing efforts, he was able to achieve results that most businesses can only dream of:

Have a look at a screenshot of some of the 46,000 Google Results for AJ Bombers & Foursquare:

In April 2010 more than 231 people checked-in to AJ Bombers’ “I’m On A Boat!” Badge party. The event resulted in the single best day of sales ever for the restaurant with Joe having to turn away customers because he didn’t have the room to accommodate everyone. You’ll see what we mean in the video below:

 

 

 

He hasn’t just stuck to the standard rewards for check-ins either. In September 2010, AJ Bombers created a special menu that only the Mayor off the venue could order from! Clearly, all of this creative marketing has worked. Since Joe opened the restaurant, he hasn’t spent a single cent on traditional advertising! What would it mean to your business not to incur those marketing costs every week and month?

If you haven’t yet explored the potential of Foursquare or if you haven’t yet claimed your own venue (it’s already listed on Foursquare with people checking in whether you know it or not!), then now is the time to do it. Once claimed, you can create specials, edit your location, correct any listing errors and get access to lots of rich data about who checked in and when.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Views: 24

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by Barry Chandler on January 18, 2011 at 12:36pm

Thanks for the comment Jill. I agree that they are the standard by which many others need to be measured. Non believers will soon see that the earth isn't flat!

 

Cheers

 

Barry

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Red Lobster crafts new, high-end image

Red Lobster will nix low-price specials and focus on flourishes like plating in order to reshape itself as a cut above dine-i -More

The Year of the Instagram Strategy
Managing the Instagram channel has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. During this webinar on August 12 you'll hear how brands such as Disneyland Resort, JCPenney, and The Coffee Bean & Tea Leaf are utilizing this platform to connect with their customers in an authentic, relevant way. Register today!

The tweet's the thing

Everyone’s atwitter about the NRA's Kids LiveWell Twitter party, held in celebration of the program’s third anniv -More

Arby's meaty campaign highlights protein lineup

Arby's new campaign, "We have the meats!," focuses on the chain's new limited-time menu offering, the Mega Meat Stack, which  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 29, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service