Larger brands usually monitor what's been said about them daily, even hourly. If you're a small restaurant, you may only need to do this once a week. Here are some FREE tools to get you started.
HowSociable: This is a really interesting site that gives you a score and shows where you are mentioned on different social networks. Use this as a starting point to see where you are being talked about. – www.howsociable.com/
Google Alerts – Setting up Google Alerts are a fantastic way to stay up-to-date with mentions about your restaurant. These alerts are sent directly to your e-mail "as it happens", once a day, or once a week. You decide! - www.google.com/alerts
Google: Google searches are usually pretty comprehensive and you can search by a specific date range and be sure to use quotes to make your search more specific. While Google is a terrific search engine, below are some other tools to supplement that search. - www.google.com
As far as daily monitoring, I use:
Addict-o-Matic – http://addictomatic.com/
SocialMention – http://socialmention.com/
IceRocket – http://www.icerocket.com/
Twazzup – http://www.twazzup.com/ – great search tool for Twitter!
Twingly – http://www.twingly.com/microblogsearch
TweetGrid – www.tweetgrid.com
Twitter Search – http://search.twitter.com/
Board Tracker – http://www.boardtracker.com/
Boardreader – http://boardreader.com/
Omigili – http://omgili.com/
Other rating/review sites such as Urbanspoon, Yelp, and reviews on Google are EXCELLENT places to get feedback and respond to customers. What monitoring tools have you used? How often do you search what's being said across the web?
Share in the comments section how you are monitoring what's being said about your restaurant!