My gym is famous for its signs.  I often wonder who comes up with the content for these signs.  I have to tell you about three of my favorites. 

 

Before I begin, allow me to provide you with a brief background on my gym.  It’s a beautiful facility located within about 5 minutes of my house and my office.  I love the convenience and the equipment they offer and that’s about it.  Then there’s the signs…

 

The first sign I noticed is located above the drinking fountain which says:

 

“Please notify service desk if you experience problems with equipment”. 

 

This one makes me chuckle because it is located directly above a water fountain that pumped nothing but luke warm water throughout the summer.  You’d think a gym with millions of dollars of equipment could provide cold drinking water for its members.  The other thing is this sign clearly represents their service philosophy by encouraging members to notify “the service desk” – not a service representative, not a member of their “friendly staff” but the desk itself.  “Hello desk, let me tell you about the luke warm water flowing from the water fountain…”

 

During the holiday season sign #2 made me laugh out loud:

 

“Spread the Word RATES ARE GOING UP!” 

 

Not Merry Christmas (excuse me, Happy Holidays!) not Happy New Year, not thank you for a great year.  “Spread the word” like raising fees is good news or something.  Sheesch!  They post this message on top of two assessments that came out of the blue during the holiday season when everyone is feeling broke.  Twas the season to be jolly…

 

The latest sign takes the cake:

 

“Coming Soon Your New Dynamic Training Area!” 

 

Wait a second, this is not “my” new dynamic training area!  Nobody asked me if I wanted one of these!  Heck all I want is a water fountain that pumps cold water on a hot August day. Oh and maybe some advance notice on the member assessments and the reason for the assessments.   I don’t need no stinkin dynamic training area.  Besides what in the hell is a dynamic training area anyway?  I know I’m being facetious.  I can’t help it I grew up in New Jersey…

 

My point is this.  Here is a place of business that is completely out of touch with their customers.  They have never reached out and asked me for my opinion.  They have never given me any indication that they appreciate my business and they want to keep me as a member.  The only reason I am still there is I signed an 18 month contract which ends in May 2011.  Oh, and it’s convenient. 

 

 

With all this said I’m a “glass half full” guy.  I’m thankful for the material they provide for my blogs and my business as a customer service professional. 

 

It starts with a vision that places the customer (member) at the very top of the priority list.  Clearly my gym doesn’t get this.  This place is essentially a workout factory with very little understanding of the value of a member. 

 

My last point - In today’s world of palm to palm communication and “word of mouse” advertising there is no excuse for not doing a better job communicating with what few would argue is their lifeline to success – their members!  My advice?  Take down the signs and reach out to me personally.  You never know , I could become your biggest fan…

Views: 2

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Fast-casual growth comes from new openings as market matures

Sales at fast-casual eateries are growing at a pace similar to that of quickservice and sit-down restaurants as young, high-i -More

Taylor® Grills. Cooking made Easier, Faster, and Smarter.
With efficiency and food safety top of mind, the Taylor® L810 two-sided grill is a foodservice industry favorite. Optimize profits and cooking efficiency with three separately controlled cooking zones, programmable cook times, pre-set temperature and automatic gap settings. To learn more click here.

In the swim: Gulf state seafood catch safe for now

Businesses fighting to preserve commercial access to seafood fished in the Gulf states scored a big win this month when the G -More

Ruby Tuesday revitalization prompts sales growth

Maryville, Tenn.-based Ruby Tuesday posted gains in same-store sales in the fourth quarter, with a 5% rise at franchised rest -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Main Event Entertainment to Open First Center in the Rio Grande Valley

Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service