A recent article titled “Why Every Social Media Manager Should Be Under 25” drew much criticism and fire from marketing professionals of all ages. In retrospect, hopefully, the inexperienced author probably wishes she could retract her negative and inflammatory comments. A number of the posted comments are worthy of sharing.
“So, by that argument, once social media is replaced by the next big thing, everyone your age should be unemployed and replaced by the generation that grew up with that technology. Given the pace of change in the tech. industry right now, that gives you a career of maybe 5 years, if I'm being generous.”
“Social Media is a form of marketing. And marketing requires knowledge of brands and products that take years of education and experience to obtain. Marketing also requires and in-depth knowledge of your target audience.”
The author obviously missed the part of marketing being about knowing your market and creating a strategy across multiple platforms (which could include the old fashioned telephone) to engage your customers. After all, before social media and in the early days of the Internet we as marketers learned how to master ad-serving and email marketing platforms. And pre-Internet there was direct mail marketing and lead generation to call centers where teams of eager college graduates would answer product related question in an effort to get prospects to sign up. Learning how to use a new technology effectively takes time, but anyone with a thirst for knowledge and a technical knack can master it. The marketing peace, like good wine, takes years to ferment.