When using an online search engine, people tend to visit the websites listed at the top of the page; these are the sites they perceive as the most popular in regards to relevance to their query. These rankings are a result of SEO, or search engine optimization. SEO is a technique that helps search engines find and rank a website higher than the millions of other sites relevant to a search. Therefore, SEO assists in creating popularity for a website by providing online traffic to that site through search engines.
Restaurants should become familiar with the SEO processes in order to enhance their online status, which will subsequently enhance their prime time reservations.
First and foremost, a restaurant’s website should always incorporate important and relevant keywords in various places. Webconfs.com outlines numerous essential areas where keywords should be placed including: page titles, URLs, headings, and tags. Although keywords are crucial, always try to avoid overusing them; any magnified keyword density (10 percent and over) can result in banning your website from search engines.
Links are another way to SEO your restaurant’s website. Building links to your site shows that it has a significant online presence. Search engines look for how many websites link to your site; they view these links like votes or recommendations. If another site links to your site that means it likes you and your website must be important.
Search engines also consider a website’s content. Having more unique content is a boost for your restaurant’s website. Make certain you update your content regularly; steady new content is great, it shows your restaurant is moving forward. Furthermore, bold, italics, and font size are ways to emphasis the importance of keywords and phrases; but, do not overuse these features.
Mastering these three online aspects will ultimately lead to mastering Search Engine Optimization. Knowledge of SEO will guide restaurant owners to prime placement on search engine pages; which will, consequently raise their restaurants nightly reservations. For a more thorough, detailed description of SEO, read Search Engine Land’s Guide to SEO free on their website!