In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing business, restaurants need to effectively communicate and please their customers in order to be successful.
Since most customers today own a smartphone, restaurants should take advantage of this. People nowadays are selective when it comes to eating out. And what better way to entice your tech-savvy customers than with a mobile app?!
Engaging your customer is the key and a huge part of what makes an app such a powerful tool. Apps can easily display menu interactively to customers using photos and videos, as well as can effectively allow a customer to place orders or make reservations online. Customers can easily locate the restaurants contact info and get instant GPS directions to them. And since everyone is on Facebook and Twitter, restaurants can utilize apps to lead customers to their social media pages to further expand their network.
Since customers make decisions on where to dine by reading online reviews, an app can also help them decide by displaying feedback from previous customers and linking to popular review sites like Yelp and Citysearch. And let’s not forget the power of push messaging! In a recent study, mobile alerts cause 1/3 of the recipients to visit the store that sent them – so being able to blast daily specials, events, or promos, is a massive plus.
Restaurants know they can please their customers taste buds, but with a mobile app, they may just be able to satisfy their digital hunger as well.