According to a recent Search Engine Land article Why Restaurants & Other Local Businesses Need Mobile, “the keyword [restaurants near me] has almost 10,000 searches per month on desktop computers, but four times that on mobile devices.” The article also goes on to point out that desktop and mobile visitors have different end goals.
We applaud those independent and chain restaurants that understand that by having a separate mobile website they can take advantage of a minimalist mobile-design style. When you stop to ponder the mobile experience, it makes sense that mobile visitors for the most part are looking for basic information: a) [restaurants near me] b) the address of the restaurant and hours of operation c) the phone number and d) a mobilized version of the menu. A properly developed mobile website should link to the main website so visitors can review, for example, a restaurant’s extensive wine list. Speaking of an extensive wine list, the restaurant in the screenshot below features 106 wines. They opted to display a portion of their wine list to their mobile visitors. This restaurant also uses a modified mobile redirect script on their website which keeps tablet visitors on their desktop site instead of re-directing to the mobile format…smart operators!
The restaurant and their patrons are both winners in this example. The restaurant operator is relieved of having to make regular updates to their menu and mobile visitors get just enough flavors for the culinary cuisine.
If you are thinking of a mobile website for your restaurant, there are plenty of no costs options available to restaurants that want to create a mobile website. A Google search on “mobile websites for restaurants” will provide a sufficient number of platforms to select from. When reviewing the various options available, consider that some of the “free options” take your main website content and re-purpose it in a mobilized format, adding ads to the footer area or header area of your website. You can pay a monthly fee to get an ad-free site with more functionality or look for alternative no cost options. Whichever platform you select as your mobile provider, remember what Architect Ludwig Mies van der Rohe adopted as his motto when describing minimalism: “less is more”. Keep this in mind when creating your mobilized menus and content.
Please share your mobile experiences by posting your comments.