Restaurants: Step Up Your Website Game!

Reported by foodem.com, the online wholesale food marketplace-

Either way you look at it, consumers are information hungry. No matter what industry you’re in, having a web presence is mandatory, especially if you’re a restaurant, bar or club. According to a Pew Research Center study, 51% of adults head for the internet when researching information about local restaurants, bars and clubs. Search engines, websites and social platforms are the top resources they rely on.

What do those stats mean exactly and why are they important?  If you are a restaurant owner they can mean a few different things. Without a website or at least a well-designed website:

  • You are missing out on using one of the best marketing tools available.
  • You are losing out on potential customers.
  • It is probable you will lose existing customers to competitors.
  • You will eventually lose money, which is the bottom line.

With that said, it’s never too late to make a change. I know this is rare these days, but if you are an establishment without a website of some sort, then creating one is your very first step. Do that PRONTO! Now, for those with existing websites, it’s time to spruce it up a bit. Below are useful tips to not only help bring more customers into your dining establishment, they will help Google like you too.

  1. No More Flash: Google hates Flash and doesn’t read it; therefore you are relying solely on your domain name. For those who are unfamiliar with your restaurant and/or your domain name, you will have a hard time being discovered; to be clearer, you will lose visibility.
  2. Go Mobile: By 2016 it is estimated that the number of smartphone owners will reach 259 million. Due to the rampant pace in which we live our lives, most consumers are and will continue to use their mobile devices to find local information, which includes restaurants. Optimizing your existing site for mobile rendering is A MUST!
  3. HTML Is Your Friend: Mobile device users and web users alike hate having to take time to download files. They would much rather have information presented to them as quick as possible. For those restaurants that have PDF menus, make them mobile-friendly by converting them to HTML. You can take it a step further and present both options (PDF and HTML) to mobile users.
  4. Get Social: This is nothing new. Consumers want to be socially engaged and now it’s as easy as ever to draw them in. Social platforms such as Facebook, Twitter and LinkedIn give restaurants the ability to share news, photos, videos and events with their customers. These platforms also afford restaurant owners the opportunity to be proactive about their online reputation by responding to comments, questions and inquiries from customers.
  5. Keep Relevant: Google will show you love in page results if you keep your website fresh with content. This will also good for website traffic, giving your customers a reason to stay interested and continuously visit your site.

Implementing these tips will help increase your online presence, enhance the overall online experience of your customers and potential customers, and eventually fill the seats in your restaurant.

(Photo Source)

(Article Sources 1, 2, 3)

Views: 41

Tags: Foodem, Industry, Restaurant, business, foodem.com, marketing, online, restaurant, strategy, website

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service