Restaurants: How to Make the Most of Facebook's New Look for Pages

The official announcement from Facebook is today, but there are tips floating around the interwebs. Below are a rundown of some links to check out.

This is an opportunity for restaurants to really think about how you graphically represent your brand. There's a large "cover" image that will go at the top of your page. It's not supposed to be self-promotional or spam-y.

I'd say either go creative (if you have access to a graphic designer) or go simple/human. Share the look and feel of your restaurant. Show off your your food with a vibrant photo. Give a sneak peek of the interior of your restaurant. Maybe even host a contest in March for people to submit photos for your first cover!

Here are some details about the new pages that are worth checking out.

AllFacebook.com: The early bird's guide to timeline on Facebook Pages
Ragan: What PR pros need to know about Facebook Timeline for brands
Gigaom: Facebook updates Pages to look more like user Timelines

Also, take a look at what some food brands are doing with their new pages

Tags: Facebook, pages, strategy, timeline

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Comment by Magnus Hultberg on March 6, 2012 at 3:43am: I think the new format is excellent. Much more interesting to explore for a new customer, wanting to learn more about the company. Using the new timeline to put all important events from the start of your restaurant, presenting your dishes and staff, showing your happy customer... It all comes together nicely.

Also in my opinion a great improvement on how custom "tabs" are presented. Well, they aren't really "tabs" anymore... The placement below the cover photo is much more obvious, and with added controls for Page owners to control order, icon and link text they can be turned into much better Calls To Actions.

Important to make sure the "tabs" supposed to contribute directly to business are readily obvious when the Page loads. Make sure any button to make an online order or reservation, or join a newsletter list, are first in the list.

Wrote some additional suggestions and thoughts here on our blog:

http://www.freebookings.com/blog/social-media/facebook-pages-are-ch...

Comment by Bill Joyce on March 2, 2012 at 11:11am: It is going to get very interesting for those owner / operators who rely on Biz Fan Pages fo marketing. Buckle up, it's going to be a bumpy ride.

Bill joyce

http://bit.ly/5daytraining

Comment by Angela Stoner on March 2, 2012 at 10:49am: Great topic and post Josh - we're super excited about the new layout and the positive impacts it will have on everyone's business!