Report from MoFuse: State of the Mobile Web

MoFuse, a global leader in mobile web content management, just released its State of the Mobile Web Report. The report reviews mobile browsing activity across many different types of mobile sites, with a focus on mobile web audiences for small-and-medium size businesses (SMBs). The report is an effort to help organizations understand how, and when, to best reach their customers via mobile.

One of the major findings in the report highlights that the number of pages viewed per visit is highly dependent on the type of site. Mobile users spend the most time on sites for certain industries, including government, television, and publishing, where site page visits average well above ten pages per visit. They visit the fewest pages on small or local business sites, at an average of three pages.

“The fact that mobile web users go to an average of only three pages per visit to small or local business sites further reinforces the need to optimize content,” said Annette Tonti, CEO of MoFuse. “Small businesses can’t just take their desktop content and make it accessible via mobile, but rather need to think through what content mobile users need and make it visible within three taps.”

The report also found that a whopping 80 percent of small business mobile sites utilize click-to-call functionality to create an immediate call-to-action.

Other highlights in the report include:

•Average page views per visit to a mobile website have increased slightly in the past year to four.

•People spend the most time browsing the mobile web from 5-8 p.m., with steady traffic from 12 p.m.-12 a.m.

•Weekday traffic outpaces weekends during the most popular dayparts of 12-5 p.m., 5-8 p.m., and 8 p.m.-12 a.m. However, people spend more time on the mobile web on weekends from 8 a.m.-12 p.m. and 12 a.m.-4 a.m.

•Restaurant traffic spikes from 5-8 p.m. and retail is busiest from 12-8 p.m.

To view the full report, visit the MoFuse website.

Views: 29

Tags: MoFuse, Restaurant mobile websites, State of the Mobile Web, mobile websites

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service