This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free lunch cards and smiley face buttons. Awesome right?


But what happens when the video camera is turned off and the video has been edited and uploaded to YouTube for the whole world to marvel at? Well, that is up to the business that created the video to promote RAOK, isn’t it?


You see, its one thing to film the video but it must be a part of the culture of the business to live up to and maintain its message. It must be practiced constantly and done on a regular basis to be effective and have true meaning. It’s like romance. Even though the embers fade a bit, the fire must be fanned to grow again and rebuild the excitement that should always there. It just gets suppressed at times.


So, I encourage businesses to do a RAOK program. And it doesn’t have to be something your shooting for YouTube to say “Look! We Get “IT”! Look how clever we are!” It must be stealth actions that is second nature and coming from the heart and soul.


True RAOK goes anonymous.


Yes, I did a video, yes I was starring in it. But it’s not about ME. It’s not about a COMPANY. It’s about the lesson of what we, you, CAN do! Some may ask what the ROI on such a thing is on utilizing RAOK as an outreach and to that I saw, “WHAT ARE YA KIDDING ME!?” What was the ROI on the young man standing in front of the tank in Beijing? What was the ROI of Mother Theresa’s work? It was from passion. It was from the selfless act bag of tricks. And if you must place a value on it, it may be hundreds of YouTube hits for you and your customers typing “Aww, loved this” in the comment box.


You can be the change. You as leaders of your companies can make a difference. But don’t be afraid to do so. Kindness is like a flower. If we let it bloom the air will be perfumed with warm smiles, gentler words and great confidence. You will be astonished at the garden you helped build.


And So It Goes…

                                 

Views: 374

Tags: Manhattan, Marketing, NYC, New, Ty, York, acts, cafe, charity, facebook, More…giving, homless, kindness, media, metro, of, random, restaurant, social, sullivan, twitter

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Comment by Ivan Collins on January 12, 2012 at 9:19am

way to lead Ty.

Comment by Bill Baumgartner on January 12, 2012 at 5:55am

Great Job TY

You made My Day!

Now, I'm off to Pay It Forward! <3

Comment by Michele Wagaman on January 11, 2012 at 1:27pm

Very cool, Ty! More people/companies should be like this! You don't need a specific time or day to do something nice for a complete stranger. And, you never know who's week you might make just by offering a smile! :)

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision

 -More

All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service