OK, so this is getting a little creepy.

Creepy but cool all in the same breath mind you.

First off...WARNING: Wipe any inappropriate thoughts from your mind when you enter a Starbucks. Your mind is about to be invaded.

It was announced that Starbucks was teaming up with Square with a new technology that reads the customer's cell phone automatically and notify the store that the customer has entered, and the customer's name and photo will pop up on the cashier's screen. The customer will give the merchant his or her name, Starbucks will match the photo and the payment will be complete.

Sweet right?

They already have the smartphone bar scanners that are cashless so I'm seeing two things here. Three actually.

- Starbucks dominated and destroyed all the smaller coffee chains shy of Dunkin' Doughnuts and changed the way we even think about coffee and it's brand identification.

- Starbucks may lead the way in swinging the axe that will behead the already dying paper currency.

- Starbucks will be the first public chain to open on Mars when we colonize.

OK, so the last one may not even happen for another 6 months or so but...It's fascinating to observe how SBX is dominating the new era of technology when it comes to payment.

We already have started referring to coffee as a "starbucks" the same as we do "kleenex" for a tissue and soon we will be kissing George, Abe and Alexander off because SBX has said "Oh we have a better way to take you $7.98 for a coffee."

Now, I'm in the middle of those final stages of toilet training with my 4 year old. TMI...I know...but do you think SBX can help with that too? Perhaps this new technology with Square can help them read my frustrations and as I'm waiting for my Grande Venti half caf light unsweetened Latte with foam and a splash of Hazelnut syrup, the customer service team member can suggest some reading materials on the subject while I wait for my drink to arrive.

Just a thought.

And so it goes...

Read the New York Times article on it here>> CLICK

Views: 439

Tags: Square, customer, marketing, media, service, social, starbucks, tech, technology, venti

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by David Stewart on August 8, 2012 at 3:40pm

First of all, love the SBUX cup on Mars.  

I will preface my comment by saying that the media coverage did not articulate the way Square works, or how SBUX will integrate with Square very well (likely because the details I'm sure are still in the works).  But as someone who is very familiar with the way square works (although not employed by them), I can tell you the following about the way Square currently works:

  • The name popping up on the point of sale is completely consumer driven/controlled, only automatic if you specifically request that.  
  • You actually have to create a Square account, attach a profile picture, add a credit/debit card
  • At that point you have two options: manually "open a tab" or choose to have your tab opened automatically when you come in a close proximity of the location if it is a location you regularly frequent.  
  • SBUX, and more specifically the barista behind the counter, has absolutely no access to your personal information aside from a photo that you choose, and your name.  

Just wanted to jump in the conversation and help clear up any confusion... 

David

updatemypos.com

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service