With the growing boom in this century’s smart phone technology, restaurants are urged—if not required— to create mobile advertising content to remain popular in the competitive industry. There are a variety of new techniques that restaurant owners can use to spread the word about their services via smart phones. For instance, QR codes, or quick response codes, are a fast-growing means of mobile advertisement.

A quick response code is a square, two-dimensional version of a barcode that can hold thousands of alphanumeric characters.  They consist of a box of black and white squares that can be designed and personalized to suit your restaurant. QR codes provide curious consumers with pictures, videos, text, URLS, or even entire ebooks straight to their smart phone by using the camera.

Restaurants can put quick response codes on virtually anything.  They can be placed inside restaurants on posters, banners, napkins, and menus; they can also be advertised locally on flyers, billboards, and bus shelters. QR codes can be used to provide pictures or videos of meals not included in menus, information of up-coming specials and events, or exclusive coupons.

QR codes can easily be generated with the help of free websites like Kaywa and Kerem Erkem.  These sites are user friendly and provide customization options for creating your QR code.  However, In order to have access to the content provided by the code, consumers are required to download QR code reader apps like i-nigma, Barcode Scanner, or Red Laser.

When making a quick response code, restaurant owners must first decided how they want to advertise their content. Videos and snapshots are great ways to show customers how their food is made and what it looks like. Diners are more likely to order a dish based on a visual representation rather than a textual description.  If videos and photographs are too time consuming for a busy restaurant, they can simply advertise a quick response code on business cards or bills so customers can easily add the phone number to their contact list. QR codes that include coupons are a great way to entice customers into returning another time.

Although QR codes are most commonly used as an advertising technique, they can also be employed to create a more enjoyable restaurant experience.  For example, restaurants can place a QR code on their takeout menus that will redirect customers to the restaurant’s online ordering system allowing the customer to make a pick-up or delivery order.

The restaurant industry is one of the sectors that can benefit the most from the use of quick response barcodes. Any restaurant, no matter how large or small, can use QR codes.  A recent study found that 78 percent of 3-person tables had at the least one smart phone present.  Restaurants must embrace quick response codes and other forms of mobile advertising in order to thrive in today’s fast-paced electronic society.

Sadie Tyrpin



Views: 113

Tags: advertising, codes, mobile, qr, quick, response


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service