Sometimes I get crazy ideas.

I have a client in Atlanta who's very intent to have the hottest food truck in that metro area. I wrote her business plan early this year and have helped her research and negotiate a brick and morter restaurant to partner with, per Atlanta's code.

Over the last four months we've been negotiating to get the truck. We finally, about three months ago, settled on a food truck manufacturer. Good to go, let's get started and here's a $5,000 deposit. The manufacturer stated the cost would be $80,000. 

Just after the client put down the deposit, we decided to ask for a line item breakdown of the major components. Meanwhile, the manufacturer said they'd lined up a truck and that my client needed to approve it. We sent a mechanic over, who returned to us a street value of $12,000. Then we continued to ask for the major item line item breakdown.

This stretched on for over two and half months. The manufacturer repeatedly stated, while taking a few long vacations, that they did not provide breakdowns.

Last week, we'd had enough.

Let me ask you this.. how long would you as a project manager have dealt with this level of recalitrance?

And here's the crazy idea...

Late Friday afternoon, I pitched the client, in a Facebook chat. 

What if we do this? What if we go buy a used truck and on a Monday morning in August, you drop it off at a custom vehicle shop for three days? Then over the next three days, you and your crew go get trained at the restaurant on their menu? At the end of day three, you pick up your pimped out food truck.. In the morning of day four, you and your crew take the new truck to the restaurant, load it up and do a soft-open to the restaurant staff at noon. Then, at 5pm, you open for business on a strategic street corner.

 

Chalkboarder (my company) will come down and be logistical help and we'll produce Pimp My Food Truck on Youtube for you - getting social media attention to not only your truck, but also to the restaurant and to the custom vehicle shop.. Whaddya think?

 

She loves it. Stay tuned.

Views: 303

Tags: food, media, mobile, my, pimp, social, truck

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by Kash Rehman on August 3, 2011 at 5:33pm
Jeffrey- This is an AWESOME idea!! Best spin on Pimp My Ride I've ever heard...

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

25% Usage Reduction, Guaranteed!
Reduce waste and cut cost. Impress your customers and express your brand. Every single Tork Xpressnap napkin dispenser performs double-duty for your business. Find out more about our 25% usage reduction guarantee or get a free trial.

Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service