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New analytics for Facebook’s ‘Insights’

We wanted to make sure everybody was aware of recent updates Facebook has made to its hub for analysis. Page Insights, which helps Facebook users to track information related to domain clicks, apps and referrals, has added several new features.

Mashable published a nice overview of the changes, but the most important new feature is that admins can now access metrics for the algorithms Facebook uses to determine what content gets preferred placement in the News Feed.

Facebook has also added a metric for what stories are being talked about and shared by users, and one that looks at the reach of a certain posts.

(Facebook)

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Comments

  • Wow, thanks for this!  I didn't even realize my company page has this!  Fantastic information: I was surprised to see such a huge boost over silly pictures and videos, as opposed to the more "meaty" updates.  Very, very good to know.

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