Never been so excited for a Monday.....


I get to do a lot of cool things for my job but I don’t think it’s any secret to those that know me that about a year and a half ago I really found my passion when we started planning FSMU.  Since FohBoh started we’ve seen trends come and go, different marketing strategies win and fail and our industry struggle with challenging economic times. Whether good or bad it’s been an insightful privilege to see industry stakeholders talk about strategy, best practices, new idea etc… in the FohBoh community.


When social media caught on I knew immediately our industry was lucky and had to take advantage. What better way to extend the guest experience before during and after the meal? What better way to connect with our next generation of leaders? Social media is a gift to the restaurant and hospitality industries and we’ve been lucky to see it grow, morph and benefit businesses and companies.


After attending several conferences with social media being a topic of a breakout or panel FohBoh and Networld Media Group saw a unique opportunity to harness the benefits and the power of social media by bringing an industry specific program to foodservice. Thus, FSMU was born.


Last year’s inaugural event had over 200 attendees, 15 breakouts, 5 keynotes and 45 speakers; ALL on topics relevant and pertinent to the use of social media for the restaurant and hospitality industries.  Some of the rockstar speakers included: Jereimah Owyang, Kathleen Wood, Nate DaPore, Mike Schneider, Asif Khan, Jill McFarland, Avery Block, Michael Atkinson and Paul Barron. We had an invigorating two days of sessions, networking and fun that left attendees with tangible and actionable plans to implement back at their places of businesses; and left us challenged to create an even bigger and better event for 2012.


Well, fast-forward six months to now and I am so excited to announce that as of today, 2012’s event is here and taking registrations! FSMU 2012 is an event sure to “knock your socks off”.  I’ve got a kick-butt steering committee and some phenomenal speakers booked with many more to follow. Once again, this year’s agenda is jam-packed with talented speakers and informative breakouts that will no doubt inspire and invigorate you. Agenda highlights include:


  • Social Media Analytics: A guide to metrics and tools
  • Understanding the Mobile User & the Future of Mobile Tools
  • Brand Loyalty & Customer Service in a Social Media World
  • B2B Social Media Tips, Trends & Best Practices
  • Keynotes by social media & restaurant industry experts: Jason Falls, Jay Baer, Clara Shih, Dan Kim, John Pepper, Jim Knight and more
  • The 1st ever FSMU Social Media Awards
  • Social Media Day at Wrigley Field
  • A pre-conference tweet up benefiting Share Our Strength’s Great American Dine Out
  • And much more!


You can now take advantage of the early registration price of $595 ($200 off the regular admission price). You can find more information by checking out the FSMU Profile. There you’ll find the link there to the FSMU website.


Hope to see you in the windy city this September for FSMU!


Views: 679

Tags: FohBoh, FohBohGal, Foodservice social media, Restaurant Social media, Sarah Atkinson, foodservice social media universe, fsmu


You need to be a member of FohBoh to add comments!

Join FohBoh

Comment by Angela Stoner on March 26, 2012 at 12:16pm

Very cool Sarah - Your enthusiasm is infectious :)

Comment by Bill Campion on March 25, 2012 at 5:33am

Awesome Sarah!




Social Wine Club for Craft Wineries


Read the latest

Read the latest food and beverage coverage by SmartBrief in SmartBrief Originals: -More

Don't let bad disability etiquette turn guests off

Many restaurants are unaware of how to make guests with vision, mobility or hearing impairments feel welcome much less make t -More

Juan Valdez aims to perk up U.S. sales with first franchises

Colombian coffee brand Juan Valdez will open its first franchise cafe in Miami, with plans to open four more this year in a p -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Domino's Pizza Announces Second Quarter 2014 Financial Results

Domino's Pizza, Inc. (NYSE: DPZ) announced results for the second quarter of 2014, comprised of strong growth in both same store sales and global store counts, which resulted in 17.5% EPS growth, or 67 cents per share.

McDonald's Reports Second Quarter 2014 Global Comparable Sales Flat

Global comparable sales were relatively flat, reflecting higher average check and negative guest traffic in all major segments - Consolidated revenues increase of 1% (1% in constant currencies), benefiting from expansion

Huddle House Diner Franchise Expands Into New Jersey

Huddle House recently announced its 10-unit deal in Long Island and has now signed an agreement with an experienced multi-unit investor to build six restaurants across the bridge in Northern New Jersey. Huddle House previously extended only as far as West Virginia and Pennsylvania.

Chipotle Mexican Grill, Inc. Second Quarter 2014 Revenues Up 28.6%

Comparable restaurant sales increased 17.3% - Restaurant level operating margin was 27.3%, a decrease of 30 basis points

Tava Indian Kitchen Appoints Jeremy Morgan As New Chief Executive Officer, Announces Expansion Plans

Tava Indian Kitchen, the Bay Area's rapidly expanding fast casual Indian restaurant concept, announced that Jeremy Morgan, formerly SVP of Marketing and Consumer Insights for Smashburger, has been appointed to the position of Chief Executive Officer.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service