Mobile Marketing for Restaurants Made Easy

Mobile marketing for restaurants is quickly becoming one of the most popular, easiest and most affordable way for restaurants to market themselves. Mobile marketing uses mobile devices to advertise and grow their customer base. If your restaurant is not utilizing mobile marketing, it should take advantage of this marketing technique. The following article contains some helpful tips on how you can effectively use mobile marketing and grow your restaurant.

In order to use mobile devices to advertise, you need either cell phone numbers or email addresses. In order for you to get these, you will have to ask for them. Some of your customers will give you the information you want, but not everyone is so ready to share their information. In order to get more email addresses or cell phone numbers, you are going to have to get creative. You might try offering some sort of special discount or offer for those who give you their information. Make it worth their while and they will be more likely to give you their information.

Make a mobile site. Mobile sites are much easier to see and use on mobile phones. If your site is easy for mobile users to see and use, it is more likely that they will give you restaurant. If your site is too hard to navigate on a mobile device, chances are your visitors will leave and go elsewhere.

Market to your current customers. You can do this by starting a points system or something similar. For instance, offer one point for every $10 spent. Once the customer reaches a certain number of points, reward them with a discount or special offer. Anything you can do to entice customers to continue shopping with you or using your service will help keep your restaurant growing.

Do not send messages at hours that are too early or late. By sending messages at convenient times, it is more likely that your subscribers will read them and take action.

Your messages need to be helpful and relevant, and you should not send too many. If your send out frequent messages, they may start to be ignored. Also, if you send out information that is not helpful or relevant, they will probably be ignored, too. Send out information such as special sales, coupons or new information about your restaurant that will be of interest to your customers.

Do not use spam. Spam is the fastest way for your customers to stop trusting you. Only send out helpful information that benefits your customers.

Make it simple for subscribers to opt-out of receiving text messages or emails. If customers know they can easily stop receiving your messages, they will be more likely to sign up. Also, they will trust you more as a restaurant if you have an easy opt-out option.

Just about any restaurant can benefit from mobile marketing. Almost everyone has some sort of mobile device and by taking advantage of this, you can successfully grow your restaurant. Use the tips offered here and you will be well on your way to having a mobile marketing campaign that works for you.

If you like this article, you might like these:

Your Restaurant Website Could Rank Higher in Search Results Thanks ...

Social Media, Internet and Mobile Marketing Basics for Restaurants

5 Website Mistakes that are Killing Your Business

 

About the author: Michael Pingree is the founder of Pinson Marketing, a marketing firm that provides websites and printing to the restaurant industry. (Coming soon: SEO, Email Marketing, Reputation Management and Social Media Marketing)

Views: 60

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service