Mobile Marketing for Restaurants Made Easy

Mobile marketing for restaurants is quickly becoming one of the most popular, easiest and most affordable way for restaurants to market themselves. Mobile marketing uses mobile devices to advertise and grow their customer base. If your restaurant is not utilizing mobile marketing, it should take advantage of this marketing technique. The following article contains some helpful tips on how you can effectively use mobile marketing and grow your restaurant.

In order to use mobile devices to advertise, you need either cell phone numbers or email addresses. In order for you to get these, you will have to ask for them. Some of your customers will give you the information you want, but not everyone is so ready to share their information. In order to get more email addresses or cell phone numbers, you are going to have to get creative. You might try offering some sort of special discount or offer for those who give you their information. Make it worth their while and they will be more likely to give you their information.

Make a mobile site. Mobile sites are much easier to see and use on mobile phones. If your site is easy for mobile users to see and use, it is more likely that they will give you restaurant. If your site is too hard to navigate on a mobile device, chances are your visitors will leave and go elsewhere.

Market to your current customers. You can do this by starting a points system or something similar. For instance, offer one point for every $10 spent. Once the customer reaches a certain number of points, reward them with a discount or special offer. Anything you can do to entice customers to continue shopping with you or using your service will help keep your restaurant growing.

Do not send messages at hours that are too early or late. By sending messages at convenient times, it is more likely that your subscribers will read them and take action.

Your messages need to be helpful and relevant, and you should not send too many. If your send out frequent messages, they may start to be ignored. Also, if you send out information that is not helpful or relevant, they will probably be ignored, too. Send out information such as special sales, coupons or new information about your restaurant that will be of interest to your customers.

Do not use spam. Spam is the fastest way for your customers to stop trusting you. Only send out helpful information that benefits your customers.

Make it simple for subscribers to opt-out of receiving text messages or emails. If customers know they can easily stop receiving your messages, they will be more likely to sign up. Also, they will trust you more as a restaurant if you have an easy opt-out option.

Just about any restaurant can benefit from mobile marketing. Almost everyone has some sort of mobile device and by taking advantage of this, you can successfully grow your restaurant. Use the tips offered here and you will be well on your way to having a mobile marketing campaign that works for you.

If you like this article, you might like these:

Your Restaurant Website Could Rank Higher in Search Results Thanks ...

Social Media, Internet and Mobile Marketing Basics for Restaurants

5 Website Mistakes that are Killing Your Business

 

About the author: Michael Pingree is the founder of Pinson Marketing, a marketing firm that provides websites and printing to the restaurant industry. (Coming soon: SEO, Email Marketing, Reputation Management and Social Media Marketing)

Views: 60

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service