If you talk to a restaurant owner about going mobile (assuming they understand how pressing it is that they get on the mobile bandwagon pronto!) often the question will arise, “Should I get a Mobile App or should I go with a Mobile Website.” Surprisingly, you will find some restaurant operators are not doing anything because they just don’t know which way to go. Let’s try to clear things up by first examining each one:
What is our take? The most benefit for a restaurant business is going to come from a mobile website. If you are still in doubt, it’s easy to form your own opinion by asking yourself a few questions: Is my goal to reach more customers and gain more market share? Do I want to create better experience for people coming to my website via the web browser on their phones? If those are your objectives, then a mobile website is the way to go. Even if you are a nationally known brand with locations all over the US, like Domino’s Pizza for example, we suggest implementing a mobi website first before even considering an app. Sure, apps are nifty to show off but if your basic needs are to publish mobi-friendly information (location information, menu, etc.) and allow customers to perform a few online functions like making reservations, ordering or performing social media check-ins, then save your app money for other marketing efforts but go get yourself a mobile website right now! After you have a solid mobile website in place and you find that you still want a mobi app, then by all means go for it if you have your other marketing priorities in check.