Restaurant Social Media
Although I try to be positive in this column, it’s been pointed out to me that I do spend a fair amount of time decrying shortfalls, failures, and other (apparently) inexplicable behavior. In general, my “complaints” are aimed at those sectors of the capital markets which sometimes seem to conspire to make life more difficult for the smaller, independent operator, although sometimes I also complain about how that same smaller operator makes life difficult for him- or her- self and those who may invest in, supply, or patronize said operation.
I do all this with the best of intentions. My goal is to help bridge the gap -- in language and comprehension -- between those who operate restaurants every day, and those who lend to or invest in their restaurants. There’s also a gap, which is sometimes nearer a chasm, between the lenders and investors, and I also periodically take a shot at explaining their viewpoints to each other.
Anyone who writes a column like this runs the risk of believing that the problems which are repeatedly discussed are of paramount importance. I do think the world would be a better place -- for operators, customers, suppliers, lenders, and investors -- if these misunderstandings and misapprehensions could be cleared up, but occasionally I encounter something which reminds me just how small these issues really are.
On July 4, Independence Day, The New York Times’ cover story was of Brendan Marocco, Specialist, U.S. Army. I’ve posted a link to it here: http://www.nytimes.com/2010/07/04/nyregion/04soldier.html?_r=1. Please take the time to read it, then think about whether your problems rival his.
I’ll still write about making sure lenders understand operators understand investors understand ... well, you get the picture. And I still think that improved understanding could help all concerned. But maybe I won’t complain so much after this.
Belated Happy Independence Day, everyone.
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