Marketing Meltdown: The Week That Wasn’t

There comes a time, particularly towards the end of the summer, when you just don’t care anymore. I’m not saying that in a bad way or in a “goodbye cruel world” tone but, rather an “it’s the end of the summer, no one is around/it’s about to get really busy/I need to step back and recharge” kind of way.

Not such a bad thing really.

It’s one of those weeks where the weather was gorgeous yet I was stuck indoors, at a desk all week.

It was one of those weeks where the 2 year old daughter I love so much found every button of mine to press while stuffing her leftover breakfast pancakes into the DVD player then questioning me as to why she couldn’t watch The Little Mermaid for the 7th time that week.

It was one of those weeks where I wondered, “is everyone else off this week but me?” while staring at the phone on my desk, reminiscent of a young crush ridden school girl awaiting the “cute boy” from the lunchroom to call.

Sometimes the mind just needs to switch off especially in this over stimulated hyper fast social media, multimedia and multi tasking world we live in. The brain can only take so much over stimulation and process so much information. That’s where I stood this week.


But rather than cave in to the lack of time for myself or motivation to work, I did all that I could mentally and physically to make some impression of progress so as to have something to show for my paycheck this coming Wednesday. I decided to just be an observer rather than be a problem solver, visionary or the guy who has all the answers to the world of Social Media and Marketing.

I stepped back.
I opened my eyes.
I took in the world around me.

I let my environment feed my eyes, mind and soul and took in what was happening around me. If it set my mind in the right direction for something I could do for the restaurant business, customer service industry or this blog, then so be it.

I took the time to be honest with myself (and my readers) and rather than put a blog together that would be half hearted with some technical info I wasn’t jazzed about, I decided to be honest and human and say, “I cooled my jets this week everybody and re-energized my batteries!”

We work in an industry where the pace can alter the velocity of our lives. It’s fast, ever changing and exciting. It’s an adrenaline that can sometimes only be compared to the thrill of skydiving. You just have to keep the faith that the parachute will open.

I think if we were all a little more inclined to be truthful and not feel we had to be “on” all the time then we surely would be able to accomplish a great deal with a slight pause from time to time.

It’s the end of summer, 2010 my friends. We shall not be afforded another until next year. I hope your summer was everything you wanted it to be and I hope you took the time you needed for yourself to get ready for a terrific and busy 4th quarter. Just keep your parachute handy at all times.

And So It Goes.

Views: 1

Tags: CS, ROI, acts, cafe, customer, facebook, kindness, lazy, marketing, media, More…of, promotions, random, restaurant, service, social, staff, statistics, sullivan, summer, twitter, ty, web

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Operator
Comment by Ty Sullivan on September 1, 2010 at 1:08pm
Paul! Can I tell you that that Carlin piece is one of my all time favorites! My wife and I recite bits of it when ever we are shopping and we question what it is we are about to purchase. Thanks for bringing a smile to my face today ;-)

Non-Operator
Comment by Paul Paz on September 1, 2010 at 10:24am

Non-Operator
Comment by Paul Paz on September 1, 2010 at 10:17am
Hey Ty...
The pleasure of serving others has always been refreshing for me. This Labor Day weekend I volunteered to work. Part of life is being balanced. I live pretty simple, indulge in time away from work, participate in activities that relax me. Part of the formula is I stopped buying "stuff" long ago, So here's a holiday treat: George Carlin speaks about "stuff"...


As far at that making money thing goes... if you take care of people... the $$$ will be there. Been trying to get that across to my peers for years!
Don't drink and drive this Labor Day holiday!
Paul - WaitersWorld
Comment by David Rose on September 1, 2010 at 8:54am
Thanks for being authentic, approachable, and responsive. That's why we enjoy your posts.

Operator
Comment by Ty Sullivan on September 1, 2010 at 6:25am
Thanks Ron! It's funny as I wrote this I thought "Man, no one is going to give a hoot about this?" But so far people have been really responsive who have seen it. They seem to like that it was "real" and dealt with something we all need to acknowledge from time to time...Stopping to smell the roses :-)
I hope your roses are smelling great my friend and keep truckin'! Oh and let's see what we can do about getting paid for it LOL!

Non-Operator
Comment by Rod Guinn on September 1, 2010 at 5:52am
Sound advice, Ty. I often find a baseball game, bicycle ride, or a hike do more than an extra hour at the desk to keep me productive. Now if only I could find a way to get paid for them ...

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service