It’s the Experience, Stupid: Do You Really Know What Are You Selling To Your Customers?

Reported by, the online wholesale food marketplace-

Peter Drucker, the legendary professor credited with inventing the discipline of business management, once said:

“The customer rarely buys what the company thinks it’s selling him.”

Let’s discuss this insight in the context of restaurants. Typically, restaurants are thought of as food vendors. Restaurants sell food. That’s it, right?

Wrong, and if you’re a fancier, trendier restaurant (or even a food-truck), you’re probably already acutely aware of this. But what if your offerings are less flashy, expensive, or trendy?

We’d wager Drucker’s statement still holds true. Consuming food is a basic human necessity that involves some key ingredients: face-to-face time, sensory experiences, a certain degree of comfort, and a certain amount of money. This makes getting a meal of any type an opportunity for a host of occasions: business, celebration, bonding, and even just relaxing.

Clearly then, all restaurants sell more than just food. The service, the music, the colors, the lighting, the menus, the people, the attire–in short, the experience–are all part of a restaurant’s product. But here’s the question: are you selling this experience in the optimal way?

1) Your marketing channels directly impact your image. As we’ve discussed here on Foodem previously, options for restaurant marketing have expanded significantly with the social-mobile revolution. Facebook, Urbanspoon, and Yelp tend to cater to savvier people while more traditional services such as Google Maps and Zagat appeal to others.

2) Understand the ways of your best clients. Youngsters at the local Chipotle are much more willing to express their opinions on Facebook from their mobile devices than business-people having a client meeting over dinner. Nurture your customers’ proclivities to realize your maximum potential. Here are some more insights from a previous article.

As a successful restaurant, it’s likely you’re already thinking along these lines. We think it’s crucial, however, to continually evaluate strategy in this rapidly-changing environment in which people are more selective and connected than ever before (here are some of our tips).

That’s why at Foodem, the only B2B online marketplace that connects wholesale food distributors with wholesale food buyers, we know our customers are at both ends of the digital usage spectrum, so we maximize the ways people in which people can reach us.

Have you come across any special marketing tools you find critical to the experience of your restaurant? Speak up in the comments!

(Photo Source)

Views: 53

Tags: Foodem, Industry, Restaurant, business,, strategy


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service