Independent Restaurants Own the Twitter Space According to Restaurant Sciences' RIMS Study

NEWTON, MA--(Marketwire -06/08/12)- Restaurant Sciences, a provider of restaurant industry information and analytics, today released Twitter statistics from its Restaurant Internet Marketing Study (RIMS). According to the study, consumers are interacting with their independent restaurants and nightclubs via Twitter 10 times more actively than they are with chains. Among the findings:

On average, Independent restaurants have a 2 to 1 advantage in Twitter presence over Chains
Independent restaurants engage their customers by out-tweeting Chains 33 to 1
Customers are 2 1/2 more likely to follow an independent restaurant than a Chain on Twitter

"One of the most surprising statistics from the RIMS study is how Independent restaurants, nightclubs and bars are outperforming Chain restaurants in every viable Twitter statistic," said Chuck Ellis, President of Restaurant Sciences. "It's one of the only bright spots in the performance of Independents versus Chains in the online marketing arena."
In March 2012, the Restaurant Sciences team reviewed and surveyed more than 2500 restaurants from across the continental US to gain insights into how restaurants are connecting with patrons online. RIMS looks at each restaurant's website, mobile website, Facebook profile and social media channels such as Foursquare, Twitter, Yelp, Google Places and Bing Local.

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