Improve Restaurant Customer Service - Provide Proper Floor Diagrams & Table Numbering

It is essential to post proper floor diagrams with position points in strategic areas of a restaurant in order to provide excellent dining room service. You cannot rely on the fact that the floor diagrams are in the computer system either.

Case in point #1: What happens when a new waiter, carrying 3 hot pasta plates, walks from the kitchen into a busy dining room alone and cannot distinguish which is the correct table where the food must arrive? Does the waiter put the 3 hot pasta plates down somewhere and then log into the computer to see which is the correct table? I don't think so. The waiter is going to guess possibly resulting in a costly mistake of the food going to wrong table. If the floor diagram was posted properly in an inconspicous location for the waiter to take a quick glance at, then the food arrives at the table quickly and smoothly. 

Case in point #2: I recently had a situation at a restaurant where the owner was changing the dining room table numbers during the actual shift--spelling disaster. His explanation was that he needed to keep track of coupons being distributed for the restaurant's marketing campaign which used a separate numbered table for each individual coupon.

The owner did not realize there was no way to provide excellent restaurant customer service by using this system. It was no wonder that the delicious and delicately prepared food was quite often being brought to the wrong table by the dining room service staff. How many times does this happen in one night, one week, one month? Why not take a handful of money and just throw it out the front door? 

Below, I have outlined a few simple, but important concepts to help improve restaurant customer service. There are too many operations that do not implement these concepts which cause many unnecessary mistakes. This translates into lost revenue and a poor restaurant customer service that will repel repeat business.

Here is how it works:

Dining room floor diagrams, with correct numbering for each table and position point (explained below), must be clearly printed and handed out to all dining room service staff, with extra printed copies available for any future waiter that is hired. These essential diagrams must be placed in strategic locations for all staff to easily view, preferably out of the customer's sight.

It is essential that position points must be established if there is any attempt to improve restaurant customer service. Basically, any diner in the restaurant can be identified by a particular table and seat number. Keeping up with position points will not be a problem for a waiter as long as all dining room service staff knows the arrangement ahead of time. It is most important to establish position point #1 for each table. The easiest way of determining the position point #1 is to have the customer's back directly in line (or as close as possible) with a particular location in the restaurant, such as the kitchen or perhaps a particularly visible item of decor.

Every customer whose back is closest to this particular location is position #1. Once that is established, rotate clockwise around the table, identifying each customer as position #2, 3, and so on. If a seat is empty, a position number should be assigned to it anyway, as a guest may be arriving late.

If customer position points are not used, a waiter, holding hot and heavy plates, will be calling out dishes to customers because they do not know the exact position placements. This wastes precious time and energy, not to mention how unprofessional it looks. Moreover, the customers, often in mid conversation or laughter will be unnecessarily interrupted.

Position points must be clearly explained in every waiter training program. The main objective is for the waiter to serve the food and beverage accurately, safely and cleanly. This is more likely to happen when there is prior knowledge of the table and seat numbers far ahead of time.

The above concepts give the dining room service staff "a sense of where they are," which is extremely important especially if the restaurant is new or the staff is new to the restaurant. It enhances the ability to communicate, which in turn, will improve restaurant customer service all around for everyone.

Richard Saporito, keynote speaker and consultant has been upgrading restaurants across the world for over 15 years. He helps owners, managers, and dining room staffs achieve that outstanding service reputation which always sets a restaurant apart from its fierce competition. Discover how to improve dining room service and increase your restaurant's business by visiting: http://www.howtoimprovediningroomservice.com

Views: 281

Tags: customer, dining, improve, restaurant, room, service, training, waiter

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Comment by Giuseppe De Carlo on June 5, 2011 at 1:29am

Hi Richard, you are absolutally right, this system is great I have used it for the last 25 years, it has been in use in Italy a lot longer, you are corect when you state that the number one seat on every table has a point of referance, e,g, the entrance, al tables have numbers they are either 1- 40 or in smaller section say A.1-8 B2.-8 C3-8, as long as this is in a strght line it works, because all the tables are in a stright line, and the number are easy to remember, (line A,B,C, so on) this makes the numbering sysrem for table and chairs easy to remember.

when the food is carried out, it depends where the ladies are seating, are they on one and three or two and four, now when the order is taken, it states on the order where each dish is going, by adding the information required, ( number 1,L, oysters,

3,L soup 2,g smoked salmon, 4,h avocado seafood,) the server knows where everything need to be placed, this works with everything the server has to serve,  (G, guest H host, ) you are also right, ther are problem with some managment know how.managment. Giuseppe www. training-4-hospitality.com

 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service