If Perception Is Reality, Are You At Risk?

Your attire, handshake and eye contact still matter significantly. But if your head is in the sand about your media presence, you need to get serious about ensuring your public media persona – your true first impression – is up to snuff.

In a study of 300 corporate hiring professionals conducted by social media monitoring service Reppler, the following was discovered:

  • 91% used social networking sites to screen candidates
  • 76% used Facebook, 53% used twitter and 48% used LinkedIn
  • 47% looked at candidates’ social network as a decision factor before contacting the candidate for the first interview
  • 69% have rejected a candidate based on what they saw
  • 68% have hired candidates based on what they saw

With almost 70% of hiring professionals rejecting or hiring based on your social media image, this demands your attention, especially since nearly half will seek your online profiles when they are deciding whether or not to invite you in for the first interview.

Are You Two-faced?

I may be dating myself here, and I’m still young enough to have only seen reruns, but nobody wants to hire an “Eddie Haskell” – someone who acts the part during the hiring process, and then turns out to be a fraud.

Employers are looking for immature behavior, poor communication skills, bad habits, and inappropriate photos. Obvious red flags are bad-mouthing employers, information about criminal behavior, use of an employer’s confidential information, and other morally offensive behavior.

Be selective of your online connections and monitor your pages and picture tags very often. Of your friends and family you may be the most virtuous, but employers may associate their bad behavior with you. If the class clown from high school is posting crass humor on your page, consider putting an end to his or her posts.

Do You Have a Positive Attitude?

Your social media image can also work for you if it is your content, language and pictures are clean and family-appropriate. Be positive and optimistic. Post about relevant subject matter in your profession, and create online networks of other enlightened professionals.

Sharing articles that your professional contacts will find enlightening is a great way to network. Post insights from trade association meetings and conventions you attend. Ask for support for charitable causes you support.

Do You Have The Basics Covered?

Your phone and email are also part of your media-self. Do not leave the default voicemail message on your phone. Personalize your voicemail greeting with a simple statement saying that you are away from the phone and will return the call right away. Avoid extraneous background that may make an impression on the caller such as music, wind, or recording your message in a loud public place. If you use a shared land line, be certain the other users will provide a good impression when they answer, and will take a detailed message for you.

Your personal email address and signature should also reflect your professionalism. Avoid incorporating your hobbies and interests into your email address, and stick to using your name only. As well, ensure that any images or information in your email signature is positive and relevant.

Mark Twain said, “It is better to keep your mouth shut and appear stupid than to open it and remove all doubt.” This was never more appropriate than in your social media presence.

Views: 41

Tags: D'Alessandro, Hospitality, Joe, Joseph, SHS, Search, Strategic, media, monitoring, presence, More…public, social


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

25% Usage Reduction, Guaranteed!
Reduce waste and cut cost. Impress your customers and express your brand. Every single Tork Xpressnap napkin dispenser performs double-duty for your business. Find out more about our 25% usage reduction guarantee or get a free trial.

Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service