FohBoh

Voice of the Restaurant Industry

I failed a client yesterday.

I learned a lesson about slowing down.

I learned that social media communities will shape a corporate social media voice.

To remit amends to this, I offer a full and transparent apology.

"An Apology to the Dessert Professional Community"

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Tags: Dessert, Professional, apology, media, social, twitter

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Comment by Jeffrey J Kingman on June 29, 2010 at 9:18am
Michael, actually yes, it did create a much deeper relationship with the community. On their FB page, there were about 8 comments on it, discussing the vernacular of socmed, etc. Also, there was a small uptick in follower adds on Twitter, FB and the Dessert Pro ning site.
Comment by Michael Biesemeyer on June 29, 2010 at 8:34am
What happens when you dedicate a significant amount of time to social networking, when the bulk of your professional life is played out online? You are bound to make 'mistakes', to slip up and say something that bites you in the *&^. Jeff, I think you handled this well. Apologies are an opportunity to show a different side of yourself. Hopefully, you now have a more complete relationship with your network.

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