What it is: This is the most popular social media platform, with personal and business pages. If you’re not on here, you don’t exist.
Time commitment: 15 min/day
Mobile usage: Over 1/3 of Facebook’s 600 million+ users use Facebook Mobile.
What to do: Your restaurant should have a business page that has been optimized to gain new “likes” and gives valuable information (address, hours, phone number) to visitors. On March 30, 2012, all Facebook pages switch to the “Timeline” format. Here’s what you should look out for:
- Cover photo: This is the large banner displayed at the top of the page. It should be eye-catching, personalized, and informational. Check out these examples of creative timeline covers.
- Three image thumbnails: These are located to the right of Facebook’s native App icons (like “Photos”). Your information should be easily accessible through these boxes. They are your new “tabs.”
- The new “wall:” Use the Timeline feature to “pin” an important piece of information at the top of your timeline. Also, insert milestones (e.g. “Restaurant opened,” “New Chef Jones Arrives”) in your restaurant’s history to make it interesting and informative for visitors.
Make sure your page is planned out and functional before making the switch. As always, mix promotional status updates with fun updates (videos, shout outs, funny pictures) in order to appeal to your fan base and not always concentrate on sales. Don’t forget to respond to posts and comments made by your patrons.