What it is: This is the most popular social media platform, with personal and business pages. If you’re not on here, you don’t exist.
Time commitment: 15 min/day
Mobile usage: Over 1/3 of Facebook’s 600 million+ users use Facebook Mobile.
What to do: Your restaurant should have a business page that has been optimized to gain new “likes” and gives valuable information (address, hours, phone number) to visitors. On March 30, 2012, all Facebook pages switch to the “Timeline” format. Here’s what you should look out for:
Make sure your page is planned out and functional before making the switch. As always, mix promotional status updates with fun updates (videos, shout outs, funny pictures) in order to appeal to your fan base and not always concentrate on sales. Don’t forget to respond to posts and comments made by your patrons.