Have you ever been in a situation where you’ve got a great idea for a Facebook status update, but it would be better to post it TOMORROW instead of RIGHT NOW? Never fear, Facebook offers a simple (yet, somewhat unknown) tool that allows you to schedule posts in advance – or even back date them. Today, I’ll show you how.

To enable this tool, you must first enter your founding/start/opening date into your Facebook business page. Before you schedule a post for the first time, Facebook will ask you to plug in this information. Hover over the little clock-looking icon below your status update field and click:

If you don’t already have the start date of your business plugged in, Facebook will ask you to do that. Follow those simple steps and come back to your business page and click that icon again. The first field to select is the year:

The year option lets you go back as far as the beginning of your restaurant’s launch date, so you can back date posts, too. Have old photos of your Grand Opening? Pictures of staff at different times throughout the history of the business? These are great things to post using the back dating feature.

Once you’ve selected the year, it gives you month, then day, then time…down to the minute; so you can schedule an post to be pushed out on March 15, 2013, at 10:50 am, if you want. Once you’re done selecting all the details, just click “Schedule.”

That’s it! Pretty simple, huh? This tool can save tons of time – just block out an hour on Monday and you can schedule posts to hit once each day all week.

Good luck!

Matt White is CEO of My Restaurant Posts (http://www.myrestaurantposts.com), which helps owners/managers feel better about restaurant social media by providing social media posts for restaurants for as little as $1 a day. 

Views: 160

Tags: facebook, media, restaurant, social


You need to be a member of FohBoh to add comments!

Join FohBoh

Comment by Matt White on March 13, 2013 at 11:17am

@Brian - good points.

Comment by Brian Gatti on March 13, 2013 at 11:13am

I'll have to check out Sprout Social. Honestly, the only reason I frequently recommend HootSuite is that for most restaurants (and small business owners in general), they only need the free offering HootSuite provides. A quick glance at Sprout looks a little more robust that HootSuite, probably more useful for someone who does a lot of SMM.

Comment by Matt White on March 13, 2013 at 10:57am

@Brian HootSuite is good. Sprout Social is another one. And I recently started using Buffer App. 

Comment by Brian Gatti on March 13, 2013 at 9:18am

This is a good tip about Facebook. I've been using HootSuite for social media scheduling because its a single dashboard but this is great for people only using Facebook as their channel.

Comment by Matt White on March 12, 2013 at 12:36pm

Thanks, Ola. We don't have any current posts on Pinterest, but certainly not one to be avoided! Your article provided some good information, for sure. 

Comment by Ola Ayeni on March 12, 2013 at 12:23pm

This is a great tip! So simple yet so important. Do you have any helpful tips for restaurant owners about Pinterest? Here is an article we wrote on the importance of Pinterest in case you are interested. http://buff.ly/Wmy5Gm




Social Wine Club for Craft Wineries


Red Lobster crafts new, high-end image

Red Lobster will nix low-price specials and focus on flourishes like plating in order to reshape itself as a cut above dine-i -More

The Year of the Instagram Strategy
Managing the Instagram channel has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. During this webinar on August 12 you'll hear how brands such as Disneyland Resort, JCPenney, and The Coffee Bean & Tea Leaf are utilizing this platform to connect with their customers in an authentic, relevant way. Register today!

The tweet's the thing

Everyone’s atwitter about the NRA's Kids LiveWell Twitter party, held in celebration of the program’s third anniv -More

Arby's meaty campaign highlights protein lineup

Arby's new campaign, "We have the meats!," focuses on the chain's new limited-time menu offering, the Mega Meat Stack, which  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

Wendy's Names Brandon Solano Senior Vice President of Marketing

The Wendy's Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and product innovator, has been named Senior Vice President of Marketing.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service