How to Engage with Your Guest via Mobile

There are a few different ways to create an interactive experience for your guests with mobile. Two will be mentioned here. One of them is more common than the other. One of them is cutting edge. One of them can bring in a crowd on a slow night. One of them will create buzz and engage with your guests on an unseen level.

SMS Messaging. Engage with your guests via text messaging. The International Telecommunication Union reports that 6.1 trillion SMS messages will be sent this year. That's 200,000 every second. The ITU's data also says that there will be 5.3 billion mobile subscriptions by the end of 2010. The mobile phone is becoming ubiquitous. That means opportunity for those willing to take advantage of it.

I've seen text messaging loyalty programs used by many restaurants. Your guests text in RestaurantName to shortcode 39970 and they get put on a list (like an e-mail list). This is all opt-in. You can send a text message on upcoming events, discounts, and more. Some text messaging services start as little as $35/month. New York Times said that text message marketing may be the "closest thing in the information-overloaded digital marketing world to a guaranteed read." Think about that. Having a slow night at your restaurant or bar? Send out a text blast to your audience and offer them a discount to come in. That message will reach them wherever they are. I've heard that this works very well.

Interactive mobile video. Interact on a level that I have never seen before. Combine QR codes, mobile video, and a mobile website, and the possibilities are fascinating. If you're unfamiliar with QR codes, I wrote about them here. Do you have a business that has some type of healthy food that you want to educate people on? Or maybe there is a special dish and you want to highlight the importance of certain ingredients? Or maybe you just want to do something never done before and be the case study?

Imagine being a guest in your restaurant looking at the menu and ordering. You have a flyer on the table with a few QR codes and the dish names. Someone scans a QR code, gets taken to a mobile website with a video, links to share, and links to your Facebook/Twitter pages. They touch the video and see a video that is hosted on Youtube. They can learn about how it was made, the healthy ingredients involved, or simply how good it looks. Optimize your Youtube video properly, and you can also get some SEO juice from being on Youtube (the world's second largest search engine). This mobile content is on their personal device, it's sharable, and it gives them a chance to further connect with you on desired social networks.

What do you think about this idea? Tweet me @notixtech or connect at notixtech.com.

-----------------
Matthew Gallizzi, CEO of notixtech, helps businesses take advantage of cutting edge mobile technologies. This includes mobile websites, mobile feedback solutions, mobile video, and QR code technology. notixtech
builds solutions on their content management system that puts the end-user in control.


Views: 18

Tags: engage, engagement, interactive, marketing, mobile, qr, video, website

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Comment by susie bateh on November 2, 2010 at 2:25pm
Love this!!! Trying to learn more about how and where to begin ~ we're a little behind. We have a website and FB page but nothing for mobile marketing.
Comment by Joe Sorge on November 1, 2010 at 5:08pm
Matthew,
Love, love, love QR codes, but I find our customers SO very far behind in the technology. Those who get it really dig in and love that we provide the medium, but 95% simply aren't aware that it exists.
Joe

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service