Technomic's Bob Goldin has released a Viewpoint editorial with his opinion of the recently announced Advantage Waypoint organization and how this may affect the foodservice industry. Like many in the foodservice industry, we agree with Bob's assessment that this heralds a fundamental "tipping point" in the industry.
Will sales execution ultimately decide the success or failure of any large or small sale agency? How will social media, particularly social web intelligence play a role? Michael Atkinson, CEO and founder of FohBoh. will weigh in on this next week.
Click on the link below to read Bob's editorial.