It'd be easy to get caught up in the numbers, but there is something more meaningful taking place here. FohBoh is a representative cross section of the collective brain trust of the emerging 'socially networked' restaurant industry, a virtual repository of user generated ideas and experiences. FohBoh, like so much of the social web, acts as a giant mirror through which we can see ourselves. A few minutes on FohBoh and you can get a sense of what this industry is all about.
In truth, FohBoh is much larger than its core membership. When taken into total consideration, the actual reach of the FohBoh community is many times greater, given each member's extended connections through sites like Facebook, Linkedin, and Myspace. These sites are like bodies of water. Information passes fluidly, content flows freely, ideas are shared in an instant.
FohBoh is essentially an anchor point for anyone involved in the restaurant business who wants to explore and develop a social networking footprint . We are experiencing volatile, exciting times, and we could all benefit from a resource that allows us to check in and gain perspective from time to time. Social networking helps us form a better sense of what's happening in the restaurant industry. We can tap into the collective experiences of all our peers. There is wisdom to be found from all this chatter, bits of useful advice and new insights that add value to our professional lives.
What excites us most, and what drives us to bring this tool to as many people as possible, is that our industry is becoming "totally social." In the same way that every restaurant has a website (or some form of web presence), in a few years, every restaurant will have a social networking footprint. Once all the excitement and clamor of new technologies settles, once we relax into a more humane pace of integration and growth, we will begin to appreciate how these tools are making us smarter, more connected, and more empathic. Whether we fully realize it or not, by creating community, we add layers of emotional intelligence and awareness to our industry. A 'socially networked' waiter in San Francisco, who was once limited to the number of people in his immediate professional circle, can gain access to a whole new tribe of sympathetic peers who share his challenges and can offer advice. I know this, because I am that waiter.
FohBoh is growing because all of you are growing. Where will all of this take us?
Disclaimer: This is a personal weblog. The opinions expressed here represent my own and not those of my employer. In addition, my thoughts and opinions change from time to time…I consider
this a necessary consequence of having an open mind. This weblog is intended to provide a semi-permanent point in time snapshot and manifestation of the various memes running around my brain, and as such, any thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today.