Cross-Promotion: Broaden Your Customer Base

Reported by, the online wholesale food marketplace-

When it comes to marketing and advertising, more than likely, the first thing that comes to mind is social media or digital marketing. Depending on your company’s marketing agenda, the approach will vary. For instance, Company A may utilize Google +, Twitter, publish a blog and use print flyers. Company B may choose Facebook, Twitter, Google +, publish a blog, and email marketing as part of their strategy.

While all are great tools and strategies, one thing that both companies are overlooking is the power of cross-promotion.

Ideally, any company wants to keep marketing budgets at a low, and still get the most bang for their buck. By cross-promoting or teaming up with a reputable company that has similar clientele, not only will you reduce your company’s marketing budget, you will also double the exposure your brand receives.

Examples of cross-promoting are:

  1. Offering discounts to customers who use your partner’s products/services
  2. Co-producing events
  3. Collaborating on marketing collateral
  4. URL sharing

Of course, with any partnership mishaps can arise and challenges will be faced. The most important thing is to preserve and protect each company’s integrity, core philosophy, brand image and customer loyalty. In order to do just that, follow the tips below:

Know Who You’re Partnering With
Do your homework. Evaluate your company’s strengths and weaknesses to determine what’s lacking, then research companies that can fill that void. Be sure to seek out quality, trustworthy companies, as both reputations are on the line.

Carve Out A Niche Market
With a new found partnership, you will want to focus on a broader awareness. Ask yourself the following questions, “What type of client am I seeking?” “Where does he/she spend their time and money?” Do more research to find out what percentage of your target market uses your potential partner’s products/services. This research will in turn compile a new buyer persona for your shared target market.

Limit The Number Of Partners
Cross-promoting can be risky, so be picky. Instead of a full promotion, test the partnership with a smaller, short-term promotion. Evaluate the process, the successes and failures and move forward.

Track Success
Develop a way to gauge your part in the promotion, whether it’s adding a special product code on coupons, creating QR codes for flyer or running a Twitter campaign.

Using these tactics will guide you in the right direction as you seek potential cross-promotion partners, but they are not foolproof. Do as much research as possible before committing to a partnership.

(Photo Source)

Views: 31

Tags: Foodem, business,, marketing, strategy


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Dunkin' Brands Reports First Quarter 2014 Results

Dunkin' Donuts U.S. comparable store sales growth of 1.2% - Added 96 net new restaurants worldwide including 69 net new Dunkin' Donuts in the U.S. - Revenue increased 6.2%

Hurricane Grill & Wings Signs Franchise And Multi-Unit Development Agreements For Additional 22 Units

Hurricane Grill & Wings, a restaurant franchise known for its never-frozen jumbo wings and more than 35 signature flavors, announced today the signing of five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations in early 2014, with plans for a total of 14 new units by the end of the year.

Dunkin' Donuts Announces Plans For 20 New Restaurants In South Orange County And The San Fernando Valley

Dunkin' Donuts announced today the signing of multi-unit store development agreements with two new franchise groups to develop 20 new restaurants in South Orange County and the San Fernando Valley area over the next several years.

Brinker International Reports Increases In Third Quarter Fiscal 2014 EPS And Comparable Restaurant Sales

Earnings per diluted share, excluding special items, increased 16.7 percent to $0.84 compared to $0.72 for the third quarter of fiscal 2013

Togo's Inks Deals In Idaho And Utah To Develop 13 New Restaurants

Togo's Eateries, Inc. announced it has signed franchise agreements to develop five restaurants in Eastern Idaho and eight locations in Salt Lake City, Utah. In 2014, the brand will also mark its entry into Colorado, Idaho, and Utah with restaurant openings planned over the next few months.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: James Patten: The best computer interface? Maybe ... your hands - James Patten (2013)

"The computer is an incredibly powerful means of creative expression," says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service