There have been a few studies that have looked at the affects of menu labeling/nutrition information disclosure in restaurants. Most of them, not surprisingly have had very modest results. But I have been reading about some restaurants that have seen some pretty impressive changes in sales and diner ordering habits. I thought I’d share some with you:
This was a company who was affected by a menu labeling law, and was required to post calorie counts on their menus. Before they started posting calories their Grilled Chicken and Smoked Mozzarella open-faced sandwich, coming in at 690 calories, and selling for $10.25 was their number one top-selling item. After they started posting calories, the Smoked Salmon Tartine with only 350 calories, and selling for $13.95 jumped from number seven to become top-selling item. That’s a difference of almost four dollars attributed to calorie discloser … not bad eh?
Uno decided to re-vamp their entire menu to make it more health-conscious, and provide healthier items for their diners. One thing that they couldn’t change was their famous calorie-laden deep-dish pizza. After they started providing nutrition information they saw a 6% drop in deep-dish pizza sales. BUT, they also saw and 11% increase in salad sales. The overall change to their bottom line: NOTHING.
This is actually one of my clients who was very pleased the results of providing nutrition facts. We built them an interactive web page called a Meal-Builder where their clients can build their own custom salads and see their nutritional values. Within a few days of the Meal-Builder going live on the Mixt Greens site their diners were posting about it all over Yelp!, Twitter, and Facebook.
“Working downtown and eating healthy don’t always seem to go together. Mixt Greens has raised the bar on other restaurants by providing detailed nutrition information for all that they serve.”
-- David B. in Yelp!
Has anyone else out there had or heard of similar success stories?