Business Growth: It’s Time To Shift Your Thinking

Reported by, the online wholesale food marketplace-

Maintaining an existing business is not a walk in the park. There are revenue worries, such as budgets and payrolls. There are customer worries as well. For instance, you must determine what keeps and how to keep your customers happy, while defining strategies to broaden your customer base. Other than customers and financial factors, there is the concern of employees and their well-being. After all, they are primarily the face of your company; the ones who help promote your brand and keep your business running like a well-oiled machine. The question, how do I keep my employees motivated comes into play. Although just a few, these elements of business are no easy feat.

On the other hand, running a startup is even tougher. Essentially you are starting from scratch; not only are the same worries present, but those same worries start from scratch. As a startup you have to find ways to attract talented job candidates. You have to use the power of networking, in-person meetings and marketing, whether online or traditional, to help establish your niche market and create a customer base.

Once you get to a point where your startup begins to see steady growth in resources such as money, employees, customers, market and/or suppliers, it’s time to make changes; developmental changes that will enhance your business. An article from Inc magazine’s ‘Explosive Growth’ series spelled out three changes that growing startups should consider.

  • Shift: From What to Why

Initially, every startup focuses on the “what” of their business, which is the product or service being provided. As growth takes place and you differentiate your business from others, it’s necessary to shift the focus to the “why” of your business. In other words, “the element that draws your most loyal and zealous customers.”

  • Shift: From More to Less

It’s only natural to fall into “the more I sell, the more money I make” way of thinking. It’s partially true. Coming out of the gates the goal is to establish your business as a viable business by selling as much as possible and gaining as many customers as possible. But, at some point you want to scale back, reevaluate your target customer base and selectively sell to ideal customers.

  • Shift: From Heroes to Systems

A talented and passionate group of people makes all the difference when starting and maintaining a business.  The thing is, business growth requires structured systems in order for persistent gains. Effective leaders can find interesting ways to incorporate their passionate staff  into successful systems within the business. Making sure the systems are clear and measurable is key. Five vital system areas every business should have are:

  1. Marketing – the generation of interests, leads and visits
  2. Sales – qualifying, tracking and closing deals
  3. Operations – delivering your promise
  4. Finance – forecasting, tracking and managing cash flow
  5. Service – consistency and quality

If you own your own business, what other tips can you offer entrepreneurs? Sound off in the comments area below.

(Photo Source)

Views: 10

Tags: Foodem, business,, growth, strategy


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service