At first glance, Burger King's Whopper Sacrifice campaign looks like a simple coupon promotion. But consider the layers of qualitative value provided to Burger King and its customers. Now the program looks ground-breaking.
This short case study teaches restaurant owners and employees how to create real, prove-able results with social media tools like Facebook and Twitter.
Not "buzz" nor "conversation" nor "engagement" nor even preference. Sales.
In this 7 minute video I capture the essence of how they did it.
The short story: Burger King customers were given incentive to do something they already wanted to do – improve their Facebook experience. Burger King didn't need to convince them to anything remarkable. Just improve their experience... that they already wanted to do. In fact, the hamburger chain would bonus customers with a free premium sandwich –- a Whopper.
It was a win-win for customers -- far beyond novelty that is typical of social media "success" stories.
On the flip side, BK was able to use a cutting-edge social network to drive customers into its restaurants. In fact it could track a myriad of business metrics to prove return on investment. It could optimize the campaign to create more profitable outcomes. Coupon redemption, up-sell take rate (“would you like fries and a beverage with that?”), breakage.
In fact, actual profit for the campaign was tracked.
I hope to provide more case studies like this and look forward to your critical analysis -- and learning from the FohBoh community.
Chuck E. Cheese’s plan to open more than 80 international franchise locations in the next six years is right on track with the newest locations in Mexico City, Mexico, and Riyadh, Saudi Arabia, welcoming families through their doors last November and December.
According to the National Retail Federation February retail sales, which exclude automobiles, gas stations and restaurants, increased 0.2 percent adjusted month-to-month and 2.3 percent unadjusted year-over-year.
Noble Roman's, Inc. (OTC/BB: NROM), the Indianapolis based franchisor and licensor of Noble Roman's Pizza and Tuscano's Italian Style Subs, today announced results for the annual and quarterly periods ended December 31, 2013.
Domino's Pizza has dubbed March 26 Regional Hiring Day and is looking to hire 500 employees across 79 stores in the Western Washington region! All of the new positions offered are for delivery drivers, assistant managers and general managers.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Think you know a thing or two about sex? Think again. In this fascinating talk, biologist Carin Bondar lays out the surprising science behind how animals get it on. (This talk describes explicit and aggressive sexual content.)
Are the simplest phones the smartest? While the rest of the world is updating statuses and playing games on smartphones, Africa is developing useful SMS-based solutions to everyday needs, says journalist Toby Shapshak. In this eye-opening talk, Shapshak explores the frontiers of mobile invention in Africa as he asks us to reconsider our preconceived notions of innovation.
Public policy expert Anne-Marie Slaughter made waves with her 2012 article, "Why women still can't have it all." But really, is this only a question for women? Here Slaughter expands her ideas and explains why shifts in work culture, public policy and social mores can lead to more equality -- for men, women, all of us.
Ready to dance in your seat? Drummer Clayton Cameron breaks down different genres of music—from R&B to Latin to pop—by their beats. A talk that proves hip hop and jazz aren't cooler than math—they simply rely on it.