Build On Customer Relationships Using LinkedIn

Reported by, the online wholesale food marketplace-

Building and growing a business definitely takes time and a great deal of effort. Aside from getting a business off the ground, attracting new and keeping existing customers satisfied is another task within itself.

Luckily today technology has afforded business owners innumerable ways to reach their target audience and engage with potential and existing customers. Though expensive, traditional marketing will probably always have a place in business, but we can’t forget about cost-effective methods such as and . No, I didn’t forget – hands down, have taken over the world of business. If you own a business and you do not have a Twitter, Facebook or LinkedIn account, you may need to go back to the drawing board and start over.

Speaking of LinkedIn, it’s one of the fastest growing professional social platforms, with nearly 60% of all active social networkers vouching for its relevancy. By far, it is the best platform for business owners, entrepreneurs and professionals. It is approximated that LinkedIn has over 150 million registered users building repertoires and engaging with vendors, potential business partners and current and potential customers, not to mention letting the community know what product(s) and service(s) they provide.

Owner of CoryWest Media, LLC and LinkedIn sales training consultant, Barbara Rozgonyi, shared with, a few tactics to maximize the value of current customer relations on LinkedIn.

  1. Find out who’s who – Review your top 20 customers’ profiles and determine what makes them “top profiles.” Perhaps it’s the number of sales or lifetime customer value. Also, think about what they have in common; it could be a problem that your product or service can fix, an attachment to your brand or a specific need. After evaluating this information create customer profile models. These profiles will dictate the types of individuals you want to connect with.
  2. Confirm your connections – To all current and past customers, send invitation requests. Be sure to mention their name and your business connection. Also send invitations to assistants, vendors, suppliers and anyone else you interacted with in order to expand your reach.
  3. Request recommendations and referrals – It’s not rocket science, the best time to ask for a referral is when a client is happy. Simply ask two questions: What’s the biggest problem that my product or service solves for you? What do you say when you refer me or my business to others? Try to make it as easy as possible for them to be your best advocate.

For more tactics, click here.

(Photo Source)

Views: 24

Tags: Foodem, business,, marketing, media, social, strategy


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


GrubHub: Hotel guests rely more on local restaurants

Online orders from hotel guests jumped 125% over the past three years, as travelers cut spending on room service and opted fo -More

GHIRARDELLI® — Premium, Indulgent, Versatile
81% of consumers prefer to order products Made With Ghirardelli ingredients and 72% will pay more for them. For samples, recipes or to consult with one of our chocolate experts visit

Tweet this: What did your #FirstJob teach you?

Team work, multitasking and customer service are among the lessons restaurant employees learn early on.  -More

Many contenders are seeking to become a breakfast champion

Yum Brands, Burger King and others see big potential for growth and profit in breakfast as consumers move away from cereal, b -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Applauds Workforce Innovation and Opportunity Act

Today the National Restaurant Association (NRA) praised federal leaders’ commitment to workforce training programs through the Workforce Innovation and Opportunity Act. NRA’s Executive Vice President of Policy and Government Affairs, Scott DeFife, issued the following statement of support:

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 22, 2014

Update from on growing and emerging restaurant concepts

Tropical Smoothie Café Commits $20 Million for Franchisee Financing

Tropical Smoothie Café, with the backing of private equity firm BIP Capital, has launched a financing program to help existing franchisees open additional restaurants nationwide by providing up to $20 million in loans.

Domino's Pizza Announces Second Quarter 2014 Financial Results

Domino's Pizza, Inc. (NYSE: DPZ) announced results for the second quarter of 2014, comprised of strong growth in both same store sales and global store counts, which resulted in 17.5% EPS growth, or 67 cents per share.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service