For those of us who sit in front of a computer all day it can be hard to remember than much of the world does not. They stand in front of customers or pace around work sites. The computer is secondary to how they work.
Mobile is changing this. People who previously engaged tech briefly (if ever) at the end of the day are now consuming content and information continuously via their phone. We’ve blogged about this before. But while restaurants are learning to consume information via technology, creating engaging, helpful content is another story.
A study by Restaurant Science, a restaurant data provider, reports that only 5% of restaurants have a mobile-optimized website, and only 40% have their menu online. TechCrunch has a good synopsis. Get with it, people! Such a loss to not have quality restaurant marketing for such a vital channel.
A good restaurant website can be built in a day by following a few simple rules. Some quick Dos and Don’ts:
These Dos and Don’ts should simplify your restaurant website, making it easier, faster and less expensive to build and maintain. It is easy to do online restaurant marketing right. So do it right.