Have you attempted to use your website from a smartphone lately? How did it look? Could you easily access your menu and location?
When you’re hungry, you’re ready to make a quick decision on where to eat. If a restaurant doesn’t provide you with a compelling case for making them your destination, your going to quickly move on to one who does. The biggest obstacle is lack of information: What’s the food like? Where are they? Are they open? If that information is hard to get to, that restaurant is going to be overlooked.
Having a mobile optimized website is vital to eliminating that obstacle and connecting your customers to the information they need in a hurry. Trying to access a “full size” website from your tiny smartphone screen just doesn't work, and a frustrated, hungry customer won’t have the patience to try to navigate one - they’ll just move on. Over 50% of all local searches are done from smartphones, which means that half of your potential customers are using a website that wasn’t designed for them. If your behind on current technology, your behind your competition.
A mobile website solves this problem by taking your restaurants most important information (who you are, where you are, and what you serve) and presenting it in a touch screen friendly interface. When your customers are on the go, they are ready to eat, and when they find you, make sure they have all the information they need at their fingertips.