Before They Walk in the Door: The Importance of Interior and Exterior Photography

Guest Post by Catherine Murray
of Photo Kitchen

 

Does your website have a virtual tour? Well, it should!

Potential customers are less likely than ever to show up to your establishment without having scoped you out first. They’re now going online to research the best places to go for the right occasion. For example, if I’m researching places to meet a client, I’m looking for somewhere quiet, bright, and convenient. Fearing I’ll drive right by the location, I’ll look for exterior photos to see if the business is located in a strip mall or on a busy street. The more I know, the less likely I’ll be to end up lost! Maybe I’ll look at the interior photos to know if there’s ample seating and appropriate lighting.
 

In contrast, if I’m choosing a bar for my best friend’s Bachelorette Party, I’ll be looking for photos that represent the style of the bar. Is there a dance floor? Are they packed with people having a good time? Customers often imagine the experience they will have, which leads to expectations. If they’re expecting a casual neighborhood bar but instead get a multi-level techno bar, they’re not going to be a happy customer. Don’t set yourself up to fail. Attract the right customers for the right occasion and you will get better reviews and more repeat customers.

When having your space photographed, consider your target market and the purpose the photos will serve. Maybe you could advertise your “Live Band Thursdays” and “Sushi and Sake Sundays”. You could have a different photo for every day of the week!

To gather ideas, pretend you’re giving a one-on-one tour. Walk around and point out all the things you love about your bar. Accentuate its best features, like the large patio bar or the recycled glass counter tops. Communicate to your customers all the possible ways your location could fit their needs.

 

While it’s easier to photograph an empty space, it may not be appropriate for your marketing. If you do choose to photograph when there are customers, make sure the photographer gets individuals to sign model releases to avoid legal ramifications. You might even consider hiring models or bringing in friends to be photographed to avoid any misunderstandings with customers.

The Web isn’t the only place to utilize photos. They’re also great for print advertising, fliers, posters, and in the press. And while photos are important, video might be another option for you. Hearing the music thumping and seeing the people dancing can be very enticing. Just take a look at this awesome video on The Little Bar’s website!

 

_______________________________________________________________________________

 

Catherine Murray is the owner of a food photography company based in Columbus, Ohio. With 7 years of experience in the Photo Kitchen, photography industry and a 7-year history in the restaurant industry, she expertly creates photos good enough to eat.

 

Latest recommendation?

“After viewing some of your amazing food photos, I immediately went to the kitchen to prepare a snack.”

If you’d like to learn more from Catherine, she’ll be speaking at the Better Your Bar Workshop next Monday!

 

 

 

 


Views: 8

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

GrubHub: Hotel guests rely more on local restaurants

Online orders from hotel guests jumped 125% over the past three years, as travelers cut spending on room service and opted fo -More

GHIRARDELLI® — Premium, Indulgent, Versatile
81% of consumers prefer to order products Made With Ghirardelli ingredients and 72% will pay more for them. For samples, recipes or to consult with one of our chocolate experts visit www.ghirardelli.com/foodservice.

Tweet this: What did your #FirstJob teach you?

Team work, multitasking and customer service are among the lessons restaurant employees learn early on.  -More

Many contenders are seeking to become a breakfast champion

Yum Brands, Burger King and others see big potential for growth and profit in breakfast as consumers move away from cereal, b -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Applauds Workforce Innovation and Opportunity Act

Today the National Restaurant Association (NRA) praised federal leaders’ commitment to workforce training programs through the Workforce Innovation and Opportunity Act. NRA’s Executive Vice President of Policy and Government Affairs, Scott DeFife, issued the following statement of support:

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 22, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Tropical Smoothie Café Commits $20 Million for Franchisee Financing

Tropical Smoothie Café, with the backing of private equity firm BIP Capital, has launched a financing program to help existing franchisees open additional restaurants nationwide by providing up to $20 million in loans.

Domino's Pizza Announces Second Quarter 2014 Financial Results

Domino's Pizza, Inc. (NYSE: DPZ) announced results for the second quarter of 2014, comprised of strong growth in both same store sales and global store counts, which resulted in 17.5% EPS growth, or 67 cents per share.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service