Before They Walk in the Door: The Importance of Interior and Exterior Photography

Guest Post by Catherine Murray
of Photo Kitchen


Does your website have a virtual tour? Well, it should!

Potential customers are less likely than ever to show up to your establishment without having scoped you out first. They’re now going online to research the best places to go for the right occasion. For example, if I’m researching places to meet a client, I’m looking for somewhere quiet, bright, and convenient. Fearing I’ll drive right by the location, I’ll look for exterior photos to see if the business is located in a strip mall or on a busy street. The more I know, the less likely I’ll be to end up lost! Maybe I’ll look at the interior photos to know if there’s ample seating and appropriate lighting.

In contrast, if I’m choosing a bar for my best friend’s Bachelorette Party, I’ll be looking for photos that represent the style of the bar. Is there a dance floor? Are they packed with people having a good time? Customers often imagine the experience they will have, which leads to expectations. If they’re expecting a casual neighborhood bar but instead get a multi-level techno bar, they’re not going to be a happy customer. Don’t set yourself up to fail. Attract the right customers for the right occasion and you will get better reviews and more repeat customers.

When having your space photographed, consider your target market and the purpose the photos will serve. Maybe you could advertise your “Live Band Thursdays” and “Sushi and Sake Sundays”. You could have a different photo for every day of the week!

To gather ideas, pretend you’re giving a one-on-one tour. Walk around and point out all the things you love about your bar. Accentuate its best features, like the large patio bar or the recycled glass counter tops. Communicate to your customers all the possible ways your location could fit their needs.


While it’s easier to photograph an empty space, it may not be appropriate for your marketing. If you do choose to photograph when there are customers, make sure the photographer gets individuals to sign model releases to avoid legal ramifications. You might even consider hiring models or bringing in friends to be photographed to avoid any misunderstandings with customers.

The Web isn’t the only place to utilize photos. They’re also great for print advertising, fliers, posters, and in the press. And while photos are important, video might be another option for you. Hearing the music thumping and seeing the people dancing can be very enticing. Just take a look at this awesome video on The Little Bar’s website!




Catherine Murray is the owner of a food photography company based in Columbus, Ohio. With 7 years of experience in the Photo Kitchen, photography industry and a 7-year history in the restaurant industry, she expertly creates photos good enough to eat.


Latest recommendation?

“After viewing some of your amazing food photos, I immediately went to the kitchen to prepare a snack.”

If you’d like to learn more from Catherine, she’ll be speaking at the Better Your Bar Workshop next Monday!





Views: 8


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Border Holdings, LLC to Acquire On The Border Mexican Grill & Cantina from Golden Gate Capital

Terms of the transaction were not disclosed. Border Holdings, LLC is an affiliate of Argonne Capital Group who is partnering with an affiliate of Fortress Investment Group, LLC on this transaction.

The Cheesecake Factory Reports Results for First Quarter of Fiscal 2014

Total revenues were $481.4 million in the first quarter of fiscal 2014 as compared to $463.0 million in the prior year first quarter. Net income and diluted net income per share were $22.5 million and $0.43, respectively, in the first quarter of fiscal 2014. T

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service