Announcing the 2013 FSMU Advisory Council!

We are so excited to announce the STELLAR members of the FSMU 2013 Advisory Council! We are already hard at work putting together an even bigger and better program for FSMU 2013. Dates for Foodservice Social Media Universe 2013 are September 15th - 17th in Austin, Texas. New city, new topics, new adventures, more exhibitors and live music! We look forward to seeing you all again and welcoming in new attendees at our next event... which is sure to be dynamite with these folks on the FSMU team.

Cody Rose (@codylouisrose)
Director, Restaurant Strategy & Product Development @ Square

A self proclaimed restaurantreprenuer, Cody Rose grew up immersed in the restaurant industry. While most kids were constructing tree forts, Cody was serving, bussing, and occasionally even cooking- honing the skill sets necessary to build a successful career in the restaurant industry.

By age 13, Cody was already a staple at his family’s restaurant. Within a few years, Cody was managing the 80 seat, full-service restaurant after school and handling everything from staff schedules to bank deposits. With a breadth of experience under his belt, Cody was consulting for local restaurants while in college, and, by the age of 22 was on the fast-track to a career in the national restaurant scene consulting for QSR brands including Qdoba, Noodle’s & Co., and Smashburger.

In 2010, Cody join OpenTable where he leveraged his operational experience to effectively manage over 1,800 restaurant accounts in the reservation giants most prominent market, New York City. Seeing an immense opportunity to build powerful restaurant technology products for the non-reservation market, Cody left OpenTable to create the Google-Ventures and Andreesen Horowitz-funded company Nosh and in December 2011, launched NoshList, a disruptive text-based restaurant waitlist solution built by the same team behind Google Voice. 

A completely free solution, NoshList quickly grew in popularity and just 9 months after launch, had already been implemented in more than 1,500 restaurants across all 50 states. With prominent clients including every company-owned Red Robin and multiple Buffalo Wild Wing’s franchisees less than a year after launch, NoshList was already seating over one million diners per month- a milestone that took OpenTable 9 years to reach.

Just 12 months after launching NoshList, Cody was approached by Jack Dorsey, the founder of Twitter, to join his latest company, Square. Acknowledged by Fast Company Magazine in 2013 as the world’s 3rd most innovative company, Cody joined Square in 2013 to lead Restaurant Product & Strategy, the disruptive mobile payment company’s first vertically specific product division.

Chelsea Hickey

Marketing Manager at Zuberance 

Chelsea knows the power and value of brand advocates -- she was the Social Media & Email Marketing Strategist at Rubio's Restaurants, Inc. and launched their Brand Advocacy program in 2011. She effectively launched Rubio's influential presence across multiple networks, which lead to Rubio's being ranked consistently on Nation's Restaurant News' Social Media Index: #59/100 Overall Top RSMI, #34 Facebook Top Growth Brands & #13 Facebook Top 25 Growth Brands. Chelsea is a firm believer in energizing advocates, not influencers. When she's not managing all things digital at Zuberance, running her social media management company, Sparkle Social, you can find her on Instagram & Twitter @ChelseaRhane.


Favorite memory from FSMU 2012

There are a lot to choose from, but building relationships with leaders in the industry and my peers that I've only known digitally, was huge. Not to mention, a few of us turned Italian for a night, when the Cubs game was rained out. Ayyyyyy

Libby Tucker

CEO PromoBomb

Director of Social Media for national chain Azteca Mexican Restaurants, Founder/CEO of Beer2Buds and PromoBomb, and author of Social Promotions Blog, Libby’s passion for web and digital promotions for bars and restaurants began in 2001 when she wanted to send a friend a beer.  When she is not building products to use social promotions and digital marketing help grow bar & restaurant customer bases, she can probably be found with a hoppy IPA in hand challenging someone to a game of foosball. 


What is your favorite memory from FSMU?

Sneaking out for a beer between sessions with a rabble rousing crew.. am I allowed to say this?  (in other words, awesome networking and fun!) 






Debbie Miller

Founder, Social Hospitality 

A self-proclaimed social media addict, Debbie spends much of her time sharing photos of her dog on Instagram and drinking copious amounts of coffee. One of the top 50 most influential bloggers in the Kred Social Media community, her blog Social Hospitality highlights trends related to social media, technology and the hospitality industry. Currently, Debbie works for HyperDisk Marketingwhere she manages social media accounts, writes and edits website copy, and executes SEO strategies for hotels and restaurants. As part of the Huffington Post’s Twitter PowerHouse series, Debbie was honored to be included among other“Passionistas” – women who’ve displayed passion via the social web. She is very active in the social networking community in southern California, has enjoyed watching social media emerge over the past several years, and is fascinated by its continuing evolution.

Favorite memory from FSMU?

The event as a whole was incredibly well planned and executed, and there didn’t seem to be any attendee who could find a negative thing to say about its quality. Everyone from independent chains to large corporate brands were represented, providing a great opportunity for this variety of players to learn from each other. There were several networking events, some planned and some spontaneous. The overall experience was incredibly positive and I’m looking forward to being a part of the team this year!

John Harris (@netharris)

Chief Strategy Officer, Location3 Media

John Harris serves as the Chief Strategy Officer for Location3 Media, a digital marketing agency built to increase the findability and performance of consumer and multi-unit retail brands.   Founded in 1999, Location3 provides local store digital marketing solutions to over 100,000 multi-unit and franchise locations nationwide, including AT&T, The Darden Restaurant Group, FASTSIGNS, Just Brakes and Public Storage.   As Chief Strategy Officer, John leads the content marketing efforts for all of Location3's clients through the integration of Paid Search, SEO, Display and Social Media.

Prior to joining Location3, John was Senior Vice President of Marketing at Smashburger where he helped grow the brand from 50 restaurants to over 100 in less than a year, utilizing social media as the primary marketing vehicle.   John also spent 15 years within the Omnicom Group's network of marketing agencies, leading marketing communications and digital strategies for global brands such as McDonalds, Procter & Gamble, Coors Brewing Company and American Crew.


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Tags: Asif Khan, Avery Block, Bill Campion, Cathy McPhillips, FSMU, Foodservice Social Media, Foodservice social media universe, Jill McFarland, Melissa Simpson, Michael Minichello, More…Social Media


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Comment by FohBoh on November 7, 2012 at 3:17pm

We just posted the FSMU 2013 website at Check it out.

Comment by Tom Hanson on January 18, 2012 at 1:37pm

Now this is a team to follow - looking forward to Sept.

Comment by MaryLynn Workman on January 18, 2012 at 8:16am

Looking forward to the big event!

Comment by Jon Rock on January 12, 2012 at 8:10am

Awesome...looking forward to Sept!

Comment by Ty Sullivan on January 12, 2012 at 5:22am

Killer Line Up!

Comment by Emerald Reilly on January 11, 2012 at 2:51pm

Whoa, what a line up! I learned more than I could handle from these folks and others last year that I already know we are in for a tremendous learning experience in Chicago!

Comment by Steven Groves on January 10, 2012 at 7:37am

Awesome group!

Comment by FohBoh on January 9, 2012 at 9:07pm

Thrilled to have each and every one of you! FSMU 2012 is going to ROCK!

Comment by Sarah on January 9, 2012 at 9:06pm

Honored to have you all for our committee this year. Cheers to FSMU 2012, looking forward to working with you all!




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