7 Tips for Restaurant Search Engine Optimization

Getting your restaurant site seen by a lot of people can be a great help for attracting new visitors that will become customers. If you want to do search engine optimization (SEO), you need to get the right information, and you need to see how it applies to you and your restaurant website. Here are some tips to help you.

1. Make decisions based on the best things for your prospective customers. When you set out to do SEO, remember to think of your customers. Let that be foremost in your mind whenever you do anything, but especially when you are working on SEO. This will help you focus and not waste time.

2. Find out what keywords your customers are searching for to find restaurants. There are a number of free keyword research tools. Why is it important to know the right keywords to use? Because search engines crawling your site will recognize keywords and your ranking is in part related to your relevance to the keywords. Search for keywords that your target market is already looking for. This will help you make a better site for your customers as well as for the search engines.

3. Seek out backlinks from others in your industry. Interact with others in your field, and see if you can get some kind of link exchange where you link to their site if they link to yours. One of the things the search engine crawlers look for when deciding how to rank you for their pages is how many people find your site relevant. How do they determine that? By checking backlinks. Getting a lot of people on board with you helps your publicity that much more.

4. Update your restaurant website with unique, fresh content. The search engine algorithms respond to sites that have regular updates. This shows the search engines that you are active and that you have a wealth of information that you can share. Update your content on a schedule, so not only are the search engines satisfied, but your readers are happy as well.

5. Write articles. This one step will give you a great number of backlinks, as people are always looking for fresh, quality content. Your articles will be circulated and you will have exposure to new readers, all of whom you can entice back to your site with a simple link.

6. Keep learning. There will always be new techniques to attract visitors, and there will always be new SEO techniques. Set aside time for you to read more about what is happening in SEO and marketing today. This research will only benefit your site and make it better.

7. Hire a pro. If you find that you just don't have the time, or if you do not trust your own results, think about hiring a SEO consultant. He or she can help you to improve on what you are already doing, or they can do all of the SEO work for you.

Try different things and see what works best for you. Use the tips in this article and your restaurant website will attract all the visitors you want!

About Pinson Marketing

Our mission is to provide restaurants with the best printing, promo, and web solutions possible. We work with premier suppliers, and are dedicated to providing you with the top quality printing, promotional products, and web resources you need to help ensure the success of your restaurant.

Together with our experienced and highly trained suppliers, we are ready to take on your restaurant marketing needs. No matter what your budget is, we have a solution for you. Preserve your competitive advantage in the market and improve efficiency simply by making use of a single service provider to satisfy all your restaurant marketing requirements.

Views: 67

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

25% Usage Reduction, Guaranteed!
Reduce waste and cut cost. Impress your customers and express your brand. Every single Tork Xpressnap napkin dispenser performs double-duty for your business. Find out more about our 25% usage reduction guarantee or get a free trial.

Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service