5 Marketing Quick Tips for Restaurants

If you feel like your restaurant could use a pick me up, try considering a new marketing approach. What is one promotion that you have had in mind for your restaurant, but haven’t tried? In case you need ideas to jump start a new promotion for your restaurant, we’ve come up with 5 marketing quick tips just for you!

Set Up Weekly Specials – Weekly specials are profitable because they tend to gain momentum over time by word of mouth. Select menu favorites and look for ways to highlight these specials once a week. If your restaurant is known for their amazing burgers, think about promoting one night of the week as a “half price burger night.” Over time, your restaurant patrons will come to count on your weekly specials and begin to incorporate your establishment into their weekly plans.

Get Involved in Your Community –Finding ways to get involved with your community can lead new patrons to your restaurant. Does your city have an annual Turkey Trot 5k that your restaurant can help sponsor? Does your community help any national or local charities that your restaurant can participate in? Do you have positive relationships with other businesses in your area? How could you and another business team up together to raise awareness for a charity along with exposure for your business?

Host Contests – Contests bring a sense of playfulness and friendly competition to both your restaurant staff and patrons. Customers love to get involved when there are prizes to win. Contests and giveaways also offer the opportunity to collect customer information such as email addresses for later promotional use. Contests can be promoted in emails, social media platforms as well as in store marketing. Photo contests are a fun way for customers to participate in since the use of smartphones has made entering contests through apps such as Instagram and Twitter so easy.

Find an Excuse To Celebrate – You don’t have to wait for a big holiday to run enticing promotions at your restaurant. Even small, one day specials can create big buzz if promoted in the right way. For instance, November is National Pomegranate Day. Does your establishment have a pomegranate cocktail that it can feature for the month of November? Finding small monthly holidays are a smart way to highlight already existing features on your menu without necessarily having to add new ingredients to your kitchen.

Create a VIP club – Restaurant patrons love to feel special. Hosting exclusive dinners and offering specials and promotions to an email loyalty list creates an incentive for a patron to give you their email address for further promotion. Dinner clubs, beer clubs, breakfast/brunch clubs offer new opportunities to build even greater loyalty from your existing customers. Could your restaurant offer a mug club to be used with coffee or beer? A punch card like incentive offers value as well as thanks your customers for coming back.

Ola Ayeni is the founder of Dining Dialog and eateria.co, a digital loyalty marketing company for restaurants and food service businesses. Dining Dialog is a cutting edge, full service new media marketing company servicing the restaurant, bar and food service industry. eateria™  is a digital loyalty marketing tool that will empower our clients and help them build their customer base by generating repeat business and attracting new business. www.myeateria.com | Find us on Twitter - @eateriadotco| Check out more of Ayeni’s blogging.

Views: 98

Tags: digital, loyalty, marketing, restaurant

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service