5 Marketing Quick Tips for Restaurants

If you feel like your restaurant could use a pick me up, try considering a new marketing approach. What is one promotion that you have had in mind for your restaurant, but haven’t tried? In case you need ideas to jump start a new promotion for your restaurant, we’ve come up with 5 marketing quick tips just for you!

Set Up Weekly Specials – Weekly specials are profitable because they tend to gain momentum over time by word of mouth. Select menu favorites and look for ways to highlight these specials once a week. If your restaurant is known for their amazing burgers, think about promoting one night of the week as a “half price burger night.” Over time, your restaurant patrons will come to count on your weekly specials and begin to incorporate your establishment into their weekly plans.

Get Involved in Your Community –Finding ways to get involved with your community can lead new patrons to your restaurant. Does your city have an annual Turkey Trot 5k that your restaurant can help sponsor? Does your community help any national or local charities that your restaurant can participate in? Do you have positive relationships with other businesses in your area? How could you and another business team up together to raise awareness for a charity along with exposure for your business?

Host Contests – Contests bring a sense of playfulness and friendly competition to both your restaurant staff and patrons. Customers love to get involved when there are prizes to win. Contests and giveaways also offer the opportunity to collect customer information such as email addresses for later promotional use. Contests can be promoted in emails, social media platforms as well as in store marketing. Photo contests are a fun way for customers to participate in since the use of smartphones has made entering contests through apps such as Instagram and Twitter so easy.

Find an Excuse To Celebrate – You don’t have to wait for a big holiday to run enticing promotions at your restaurant. Even small, one day specials can create big buzz if promoted in the right way. For instance, November is National Pomegranate Day. Does your establishment have a pomegranate cocktail that it can feature for the month of November? Finding small monthly holidays are a smart way to highlight already existing features on your menu without necessarily having to add new ingredients to your kitchen.

Create a VIP club – Restaurant patrons love to feel special. Hosting exclusive dinners and offering specials and promotions to an email loyalty list creates an incentive for a patron to give you their email address for further promotion. Dinner clubs, beer clubs, breakfast/brunch clubs offer new opportunities to build even greater loyalty from your existing customers. Could your restaurant offer a mug club to be used with coffee or beer? A punch card like incentive offers value as well as thanks your customers for coming back.

Ola Ayeni is the founder of Dining Dialog and eateria.co, a digital loyalty marketing company for restaurants and food service businesses. Dining Dialog is a cutting edge, full service new media marketing company servicing the restaurant, bar and food service industry. eateria™  is a digital loyalty marketing tool that will empower our clients and help them build their customer base by generating repeat business and attracting new business. www.myeateria.com | Find us on Twitter - @eateriadotco| Check out more of Ayeni’s blogging.

Views: 98

Tags: digital, loyalty, marketing, restaurant

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service