purpleHave you noticed lately that the bar has been raised? Good enough just isn't good enough any more. Seth Godin is the wildly popular author of such marketing books as Purple Cow.

The main idea behind Purple Cow is to stand out in your field (no pun intended). In other words if you want to be successful, you need to be Remarkable.

Is your restaurant remarkable? You might have great food and great service but is your restaurant worth talking about? What do you offer that is truly different?

More and more your customers are not buying the food or the service but the whole package. They are buying the experience that your restaurant offers. Have you purposefully crafted what type of experience your patrons will have or is it something that has evolved haphazardly?

How much time do you spend every week trying to make your restaurant Remarkable?

Good enough is just not good enough anymore.

Make your restaurant something people want to talk about.

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Tags: marketing, remarkable, restaurant, restaurants

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Comment by Russ Reynolds on March 15, 2008 at 7:25am
Good points Andy. I might add to internal marketing the marketing you must do to your staff. Your staff can be your best or worst marketing tool.

Thanks for commenting! How true that most restaurants start off with a band and then it as a slow fizzle to the bottom of the toilet many times.
Comment by Andy Swingley on March 15, 2008 at 7:14am
A daily fight to be great.....but a fun one I must admit!

It is no longer a "build it and they will come" world of restaurants. It is a "knock their socks off" and they will repeat and tell their friends. Jim Sullivan describes marketing as a three pronged attack.

Preventative Marketing - what you do to keep the guests you already have

External Marketing - What you do to "acquire" more guests

Internal Marketing - what you do to keep the guests you get normally measured by how "REMARKABLE" you are to them!

Four Walls greatness and you will be busy!

Every restaurant I have ever opened started out with big sales and lots of staff. It is what we have done in the building that have grown or reduced those numbers.
Comment by Russ Reynolds on February 27, 2008 at 2:25am
Good point Kristin. People still eat out in a recession but many are much more choosy. All the better reason to be Remarkable!
Comment by Kristin S on February 26, 2008 at 2:12pm
i meant aren't not are up there... sorry
Comment by Kristin S on February 26, 2008 at 2:12pm
one major reason your restaurant has to be "remarkable" is that people are dining out as often as they used to--- especially in the Midwest and hometown America. The economy sucks and so do wages. I know personally I eat out 1/3 less than I used to because it is a luxury I can't afford anymore! It's hard when 85% of your enormous mortgage payment goes to interest alone! I'm def. not alone in my struggles either.
So in order to get me out to eat (aka spend money) it has to be front page news or a major midnight-craving for my fav. restaurant
Comment by Russ Reynolds on February 25, 2008 at 9:50pm
HI Michael..from what I see so far I agree. You not only have created something remarkable but you have also made it easy for your fans to spread the word.

Thanks for creating this site!
Comment by Michael L. Atkinson on February 25, 2008 at 8:57pm
I think FohBoh is a prodct of The Purple Cow and if that's not, then our Purple Cow is the FohBoh Bus. I love that book and we practice being unsafe regularly.

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