Have you noticed lately that the bar has been raised? Good enough just isn't good enough any more. Seth Godin is the wildly popular author of such marketing books as Purple Cow.
The main idea behind Purple Cow is to stand out in your field (no pun intended). In other words if you want to be successful, you need to be Remarkable.
Is your restaurant remarkable? You might have great food and great service but is your restaurant worth talking about
? What do you offer that is truly different?
More and more your customers are not buying the food or the service but the whole package. They are buying the experience that your restaurant offers. Have you purposefully crafted what type of experience your patrons will have or is it something that has evolved haphazardly?
How much time do you spend every week trying to make your restaurant Remarkable?
Good enough is just not good enough anymore.
Make your restaurant something people want to talk about.