Consumers are more concerned about reducing their carbon footprintand place more value on locally-sourced produce than organic food, anew survey has found.
The poll, which was commissioned by shopping mall Westfield London,found that nearly two-thirds of diners feel that it’s important tosource food locally.
More than half said they were not concerned if their food is organic.
Support for organic produce is highest in London where 55% of those questioned are committed to organic.
Rachel Belam, leasing executive at Westfield London, said theemphasis on local sourcing and lack of apparent interest in organicproduce across most of the UK was surprising.
“The different attitudes from Londoners showing a desire foringredients that are both organic and locally sourced will present therestaurants opening at Westfield London with an exciting opportunity toappeal to both needs,” she said.
The poll, which questioned 950 adults, also found that 36% of dinersare now eating out more often than they were five years ago, with 16%saying they eat out twice a week.
Nearly two-thirds of diners prefer to return to their favouriterestaurant to trying out new places, while 60% said they will try newcuisines in 2008.